|Broadcast area||Richmond, Virginia
|Slogan||90s, 2K, and Today|
|Frequency||103.7 MHz (also on HD Radio)|
|Translator(s)||106.1 W291CL (Richmond, relays HD2)
92.5 W223AZ (Richmond, relays HD3)
|First air date||December 23, 1961 (as WFMV)|
|Format||FM/HD1: Hot adult contemporary
HD2: Sports 106.1 (Sports)
HD3: RadioIQ (NPR, BBC)
|Callsign meaning||W U RiVer
|Former callsigns||WFMV (1961-1969)
|Sister stations||W291CL, WKHK, WKLR, WJSR, W282CA|
WURV (103.7 FM) is an American radio station licensed to serve Richmond, Virginia. The station is owned by SummitMedia LLC, through licensee SM-WURV, LLC. WURV broadcasts a hot adult contemporary music format to the Richmond/Petersburg, Virginia, area.
For the majority of the station's life, the frequency has aired various forms of adult contemporary music. On April 16, 2007, WMXB relaunched their AC format with a more current and upbeat focus, while retaining the "Mix 103.7" moniker.
On April 22, 2010, at 3 p.m., WMXB flipped from its long-running AC format to adult album alternative, branded as "103.7 The River", and adopted new call letters WURV. The first song on "The River" was "Learn to Fly" by Foo Fighters. At the same time, sister station WDYL began redirecting listeners to WURV in preparation of a format flip to Rhythmic Top 40 a week after WURV's debut.
Current morning show - 103.7 Play Mornings with Melissa (Chase) & Jack (Lauterback) have won many local and state awards, including the 2013 Best Morning Show (major market category) by the Virginia Association of Broadcasters. They also were voted Richmond's Best Local Radio Personalities/Team from 2012 to 2015 by the readers of Style Weekly & Richmond Magazine.
The station started playing Christmas music on October 7, 2015 at 6:00am, becoming one of the first stations in America to adopt the seasonal format for 2015. 12 hours later, the station switched back to its regular format, revealing that the Christmas format was a prank.
- "Call Sign History". CDBS Public Access Database. Federal Communications Commission Media Bureau. Retrieved December 16, 2011.
- "WURV Facility Record". Federal Communications Commission, audio division.
- "Station Information Profile". Arbitron. Retrieved December 16, 2011.
- http://hdradio.com/station_guides/widget.php?id=56 HD Radio Guide for Richmond, Virginia
- Fisher, Mark D. (2005). "A Brief History of WFMV: Virginia's first stereophonic good music station". Richmond, VA: Richmond Radio Group.
- White, Thomas H. "Washington, D.C. AM Station History".