The station signed on the air in 1995 as a class A station playing country music owned by Gaco Broadcasting Corp. In May 2002, the station was sold to Marcus Pittman, III.
On December 18, 2013, the station was relocated to a new transmitter site just north of Folsom, Louisiana, and upgraded to a Class C3 operating at 25,000 watts. Audio testing began by playing Katy Perry's "Roar" 24 hours a day, 7 days a week.
At 7:00 AM on February 5, 2014, WUUU launched a CHR-mainstream format, branded as "Triple U 98.9".
The WUUU call sign once belonged to WNFZ/94.3 of Powell, Tennessee, in the 1970s. They were also used from 1982 to 1993 by WUMX/102.5 of Utica, New York, and from 1993 to 1996 by WOKR/93.5 in Remsen, New York.