WVBB

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WVBB
WVBE-AM WVBE-FM WVBB-FM 2014.png
City Elliston-Lafayette, Virginia
Broadcast area Roanoke, Virginia
Blacksburg, Virginia
Branding "The Vibe"
Slogan "Today's Best R&B and Old School"
Frequency 97.7 MHz
First air date 1983
Format Urban Adult Contemporary
Power 260 Watts
HAAT 470 Meters
Class A
Facility ID 54597
Transmitter coordinates 37°18′30.0″N 80°09′46.0″W / 37.308333°N 80.162778°W / 37.308333; -80.162778
Former callsigns WRON-FM (1983-2008)
WKCJ (2008-2011)
WVBB (2011-Present)
Owner Mel Wheeler, Inc.
Sister stations WFIR, WLNI, WSLC-FM, WSLQ, WPLY, WVBE-FM, WXLK
Website WVBB Online

WVBB (100.1 FM) is an Urban Adult Contemporary formatted broadcast radio station licensed to Elliston-Lafayette, Virginia, serving the Roanoke/Blacksburg area. WVBB is owned and operated by Mel Wheeler, Inc.[1]

Station swap[edit]

All Access reported on September 20th, 2007 that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM (now on 103.1), which took place on August 1st, 2008. WKCJ applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moved the 97.7 frequency, WRON-FM would continue to have an FM station serving Greenbrier County, West Virginia.

Station sale[edit]

On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.

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