|Broadcast area||Roanoke, Virginia
|Slogan||"Today's Best R&B and Old School"|
|First air date||1983|
|Format||Urban Adult Contemporary|
|Former callsigns||WRON-FM (1983-2008)
|Owner||Mel Wheeler, Inc.|
|Sister stations||WFIR, WLNI, WSLC-FM, WSLQ, WPLY, WVBE-FM, WXLK|
WVBB (100.1 FM) is an Urban Adult Contemporary formatted broadcast radio station licensed to Elliston-Lafayette, Virginia, serving the Roanoke/Blacksburg area. WVBB is owned and operated by Mel Wheeler, Inc.
All Access reported on September 20th, 2007 that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM (now on 103.1), which took place on August 1st, 2008. WKCJ applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moved the 97.7 frequency, WRON-FM would continue to have an FM station serving Greenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.
- The Vibe Online
- Query the FCC's FM station database for WVBB
- Radio-Locator information on WVBB
- Query Nielsen Audio's FM station database for WVBB
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