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WVBO Logo 2018.png
City Winneconne, Wisconsin
Broadcast area Appleton-Oshkosh
Branding 103-9 WVBO
Slogan The Valley's Greatest Hits
The Valley's Christmas Station (Nov.-Dec.)
Frequency 103.9 MHz
First air date 1966 (as WOSH)
Format Classic Hits
Christmas music (Nov.-Dec.)
ERP 25,000 watts
HAAT 100 meters (328 feet)
Class C3
Facility ID 69781
Transmitter coordinates 44°08′23″N 88°29′02″W / 44.13972°N 88.48389°W / 44.13972; -88.48389
Callsign meaning W Valley's Best Oldies (previous format)
Former callsigns WOSH (1966-1984)
WMGV (1984-1994)
Owner Cumulus Broadcasting
(Cumulus Licensing LLC)
Sister stations WNAM, WOSH, WPKR, WWWX
Website www.1039wvbo.com

WVBO (103.9 FM) is a classic hits formatted radio station licensed to Winneconne, Wisconsin, that serves the Appleton-Oshkosh area. The station is owned by Cumulus Media. Prior to the previous oldies format, 103.9 aired a Top 40 (CHR) format as "Magic 104", WMGV. The station was originally licensed to Oshkosh, Wisconsin.

When switching music formats from classic rock to oldies in the early 1990's, the station ran a "Louie Louie" marathon, playing various versions non-stop until the format change was complete. Fittingly, the current mascot is named Louie the Cool Cat.

In the 1970s the station was a top 40/rock format with WOSH call letters before switching to WMGV. Prior to 2001, WVBO was housed in the studios on Bowen Street, Oshkosh. The station, along with its sister stations 96.9 The Fox WWWX, 99.5 Nash FM, NewsTalk 1490 WOSH and 1280 WNAM, then moved their facilities to Washburn Street next to Interstate 41.

Former WVBO/WOSH building on Bowen Street


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