|Broadcast area||Metro Fredericksburg|
|First air date||January 26, 1988 (as WYND-FM)|
|Format||Rhythmic Contemporary Hit Radio|
|HAAT||100 meters (328 ft)|
|Callsign meaning||W ViBe X (previous branding)|
Alpha Media LLC |
(Alpha Media Licensee LLC)
|Sister stations||WFLS-FM, WNTX, WWUZ|
WVBX (99.3 MHz "Live 99.3") is a commercial FM radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Alpha Media LLC, through licensee Alpha Media Licensee LLC. It airs a Rhythmic Contemporary Hit Radio.
The station first launched on January 26, 1988, with the call sign WYND-FM. It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, and yet again to WYSK on September 30, 1994.
In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an Adult Contemporary format. On March 4, 2002, WYSK-FM flipped to Alternative Rock, branded as "99.3 WYSK – The Rock Alternative."
At noon on January 7, 2008, WYSK-FM dropped its Alternative format and switched to Rhythmic Contemporary Hit Radio with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008 to go along with the new moniker "The Vibe."
On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.
On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC. The purchase was consummated on May 1, 2015, at a price of $8.1 million.
- "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- "WVBX Facility Record". Federal Communications Commission, audio division.
- Inside Radio "Format Flips" June 12, 2018
- Broadcasting Yearbook 1989 page B-314
- "WVBX 99.3 257A". VARTV.com. June 5, 2010.
- "Alpha Media To Purchase Free Lance-Star Radio Stations". All Access Music Group. January 23, 2015. Retrieved January 23, 2015.
- WVBX Relaunches as Live 99.3 Radioinsight - June 1, 2018
- Live 99.3 Online
- Query the FCC's FM station database for WVBX
- Radio-Locator information on WVBX
- Query Nielsen Audio's FM station database for WVBX
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