WVBX

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
WVBX
Live 99.3 WVBX logo.png
City Spotsylvania, Virginia
Broadcast area Metro Fredericksburg
Branding Live 99.3
Slogan Plays Hits
Frequency 99.3 MHz
First air date January 26, 1988 (as WYND-FM)
Format Rhythmic Contemporary Hit Radio
ERP 3,000 watts
HAAT 100 meters (328 ft)
Class A
Facility ID 22484
Transmitter coordinates 38°08′30.0″N 77°41′34.0″W / 38.141667°N 77.692778°W / 38.141667; -77.692778
Callsign meaning W ViBe X (previous branding)
Former callsigns WYND-FM (1988–1989)
WPLC (1989–1994)
WYSK (1994–1996)
WYSK-FM (1996–2008)
WWVB (2008–2009)[1]
Owner Alpha Media LLC
(Alpha Media Licensee LLC)
Sister stations WFLS-FM, WNTX, WWUZ
Webcast Listen Live
Website Live993.com

WVBX (99.3 MHz "Live 99.3") is a commercial FM radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Alpha Media LLC, through licensee Alpha Media Licensee LLC.[2] It airs a Rhythmic Contemporary Hit Radio.[3]

History[edit]

Logo used for WYSK-FM from March 4, 2002 to January 7, 2008.

The station first launched on January 26, 1988, with the call sign WYND-FM.[4] It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, and yet again to WYSK on September 30, 1994.

In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an Adult Contemporary format. On March 4, 2002, WYSK-FM flipped to Alternative Rock, branded as "99.3 WYSK – The Rock Alternative."

At noon on January 7, 2008, WYSK-FM dropped its Alternative format and switched to Rhythmic Contemporary Hit Radio with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008 to go along with the new moniker "The Vibe."

Logo used until 2018

On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.[5]

On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC.[6] The purchase was consummated on May 1, 2015, at a price of $8.1 million.

On June 1, 2018 WVBX rebranded as "Live 99.3."[7] The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.[8]

References[edit]

External links[edit]