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Live 99.3 WVBX logo.png
City Spotsylvania, Virginia
Broadcast area Metro Fredericksburg
Branding Live 99.3
Slogan Plays Hits
Frequency 99.3 MHz
First air date January 26, 1988 (as WYND-FM)
Format Rhythmic Contemporary Hit Radio
ERP 3,000 watts
HAAT 100 meters (328 ft)
Class A
Facility ID 22484
Transmitter coordinates 38°08′30.0″N 77°41′34.0″W / 38.141667°N 77.692778°W / 38.141667; -77.692778
Callsign meaning W ViBe X (previous branding)
Former callsigns WYND-FM (1988–1989)
WPLC (1989–1994)
WYSK (1994–1996)
WYSK-FM (1996–2008)
WWVB (2008–2009)[1]
Owner Alpha Media LLC
(Alpha Media Licensee LLC)
Sister stations WFLS-FM, WNTX, WWUZ
Webcast Listen Live
Website Live993.com

WVBX (99.3 MHz "Live 99.3") is a commercial FM radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Alpha Media LLC, through licensee Alpha Media Licensee LLC.[2] It airs a Rhythmic Contemporary Hit Radio.[3]


Logo used for WYSK-FM from March 4, 2002 to January 7, 2008.

The station first launched on January 26, 1988, with the call sign WYND-FM.[4] It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, and yet again to WYSK on September 30, 1994.

In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an Adult Contemporary format. On March 4, 2002, WYSK-FM flipped to Alternative Rock, branded as "99.3 WYSK – The Rock Alternative."

At noon on January 7, 2008, WYSK-FM dropped its Alternative format and switched to Rhythmic Contemporary Hit Radio with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008 to go along with the new moniker "The Vibe."

Logo used until 2018

On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.[5]

On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC.[6] The purchase was consummated on May 1, 2015, at a price of $8.1 million.

On June 1, 2018 WVBX rebranded as "Live 99.3."[7] The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.[8]


External links[edit]