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City St. Matthews, Kentucky
Broadcast area Louisville metropolitan area
Branding 106.9 Play
Frequency 106.9 MHz (also on HD Radio)
First air date 1966 (as WKRX)
Format Adult Contemporary
Audience share 5.6 (Sp'08 P2, R&R[1])
ERP 24,500 watts
HAAT 204 meters
Class B
Facility ID 53595
Transmitter coordinates 38°22′19.00″N 85°49′33.00″W / 38.3719444°N 85.8258333°W / 38.3719444; -85.8258333
Former callsigns WKRX (1966-1974)
WVEZ (1974-1988)
WVEZ-FM (1988-1999)
Owner Summit Media LLC
Sister stations WRKA, WSFR, WQNU
Webcast Listen Live
Website 1069play.com

WVEZ (106.9 MHz, "106.9 Play") is an FM radio station broadcasting an adult contemporary format. Licensed to St. Matthews, Kentucky, USA, the station serves the Louisville metropolitan area. The station is currently owned by Summit Media LLC.[2] The station is also broadcast on HD radio.[3] The station's studios are located at Chestnut Centre in Downtown Louisville and the transmitter site is in New Albany, Indiana. As with many adult contemporary stations, WVEZ switches to Christmas music between mid-autumn and December 25.


The station came on the air in 1966 playing CBS' "Young Sound" Adult Contemporary format.

It switched to a Schulke Beautiful Music format in 1970. In 1974, it was acquired by Stoner Broadcasting and its call letters changed from WKRX to WVEZ.[4]

The station continued to play the Schulke format until 1984, but remained Beautiful Music until 1986. In April, 1986, the station switched to a satellite Adult Contemporary format, before going live in 1989. The station name changed in 1993 from "EZ107" to "Lite 106.9" in 1993.

The call letters were changed to WVEZ-FM in 1988 when its AM "sister station", now WKRD, changed its call letters to WVEZ. It remained WVEZ-FM until December 7, 1999.[5]

On July 20, 2012, Cox Radio, Inc. announced the sale of WVEZ and 22 other stations to Summit Media LLC for $66.25 million. The sale was consummated on May 3, 2013.[6][7]

On January 4, 2016, WVEZ rebranded as "106.9 Play".[8]


WVEZ logo.png


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