Weekday programming features local shows during the morning and early afternoon and several syndicated talk radio programs during the late afternoon and evening including Sean Hannity, Geraldo and Mark Levin. Weekend programming includes local shows on a variety of topics from gardening to home maintenance to sports, as well as syndicated programs like Kim Komando and Clark Howard.
WVLK began broadcasting November 26, 1947, as a Mutual affiliate on 590 kHz with 1 KW power (full-time). It was owned by Bluegrass Broadcasting Company, whose president was former U.S. Senator A.B. Chandler. Offices and studios were in the Lafayette Hotel in Lexington.