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WWBF logo.png
City Bartow, Florida
Broadcast area Polk County, Florida
Branding Classic Hits 102.9 WBF
(translator frequency)
Slogan Polk County's Home of the Greatest Hits
Frequency 1130 kHz
Translator(s) 102.9 W275AX (Bartow)
First air date September 6, 1969
Format Classic Hits
Power 2,500 watts day
500 watts night
Class B
Facility ID 66926
Transmitter coordinates 27°54′31.00″N 81°49′33.00″W / 27.9086111°N 81.8258333°W / 27.9086111; -81.8258333
Callsign meaning Wonderful Bartow Florida
Former callsigns WPUL
Affiliations Westwood One, Fox News Radio
Owner Thornburg Communications, Inc.
Webcast Online Listening
Website wwbf.com

WWBF (AM 1130) and (FM 102.9) is a full-time commercial broadcast radio station located in Bartow, Florida, USA.[1] As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven Metropolitan Area.

WBF has been under the same local ownership and management since 1984, and was granted a license by the FCC on September 6, 1969. WBF is on a clear channel frequency (the only AM 1130 in the state of Florida), broadcasts 24/7, and is a member of the Florida Association of Broadcasters.

On September 11, 2013, WBF began simulcasting on FM translator W275AX on frequency 102.9.

WBF is a division of Thornburg Communications, Inc. The station is known in the local market as Classic Hits 102.9 WBF (after its translator frequency).


WBF features a modernized version of the Classic Hits format playing the greatest rock & roll hits from the 60’s, 70s and 80's. It’s contemporary, feel-good music, and loaded with outstanding personalities who are upbeat and fun. At the core are timeless artists like the Beatles, Rolling Stones, Creedence Clearwater Revival, the Beach Boys and Motown superstars. To keep the tunes sounding fresh, you’ll also hear classic songs by The Eagles, Rod Stewart, Queen, Elton John, Abba, and Stevie Wonder.

The WBF Shopper is heard Monday through Saturday, 9:00 am to 10:00 am. Listeners from all over Polk County and beyond call the Shopper to Buy, Sell or Trade for FREE on the radio!

At select times throughout the day, WBF features a newscast offering our listeners critical updates on events happening around the U.S., and the world, from Fox News Radio. WBF also features local news, sports, weather and traffic updates, throughout the weekday.

In addition to Fox News Radio, WBF is affiliated with the Westwood One, Florida Gator Radio Network, Motor Racing Network, Performance Racing Network, and others to provide various programming to their listeners.

WBF is also the winter radio home for Prior Smith's Canada Calling. Canadians traveling to central Florida have been tuning in Canadian News on WBF each winter season since 1984.

WBF covers many local events; broadcasting Bartow High School football, basketball, baseball and softball. Along with coverage of the annual Youth Villa Classic golf tournament, and local election results.


In addition to the main station, WWBF is relayed by an FM translator.

Call sign Frequency
City of license ERP
Class FCC info
W275AX 102.9 Bartow, Florida 240 D FCC


  1. ^ "WWBF Facility Record". United States Federal Communications Commission, audio division. 

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