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WWBF logo.png
CityBartow, Florida
Broadcast areaPolk County, Florida
BrandingClassic Hits 102.9 WBF
(translator frequency)
SloganPolk County's Home of the Greatest Hits
Frequency1130 kHz
Translator(s)102.9 W275AX (Bartow)
First air dateSeptember 6, 1969
FormatClassic Hits
Power2,500 watts day
500 watts night
Facility ID66926
Transmitter coordinates27°54′31.00″N 81°49′33.00″W / 27.9086111°N 81.8258333°W / 27.9086111; -81.8258333
Callsign meaningWonderful Bartow Florida
Former callsignsWPUL
AffiliationsWestwood One, Fox News Radio
OwnerThornburg Communications, Inc.
WebcastOnline Listening

WWBF (AM 1130) and (FM 102.9) is a full-time commercial broadcast radio station located in Bartow, Florida, United States.[1] As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven Metropolitan Area.

WBF has been under the same local ownership and management since 1984, and was granted a license by the FCC on September 6, 1969. WBF is on a clear-channel frequency (the only AM on 1130 kHz in the state of Florida), broadcasts 24/7, and is a member of the Florida Association of Broadcasters. WWBF must reduce nighttime power to prevent interference to the Class A stations on 1130 AM, which are CKWX, KWKH and WBBR.

On September 11, 2013, WBF began simulcasting on FM translator W275AX on frequency 102.9.

WBF is a division of Thornburg Communications, Inc. The station is known in the local market as Classic Hits 102.9 WBF (after its translator frequency).


WBF features a modernized version of the Classic Hits format playing greatest rock & roll hits from the mid to late `60s, the `70s, and the early to mid `80s. At the core of WBF are timeless artists like the Billy Joel, Fleetwood Mac, Stevie Wonder, Elton John, the Eagles, Rod Stewart, Hall & Oates, Creedence Clearwater Revival, the Doobie Brothers and Motown superstars. To keep the tunes sounding fresh, you'll also hear classic songs by The Beatles, Beach Boys and The Rolling Stones. Most hours feature over 50 minutes of music!

Our passionate personalities are heard live on WBF, so they can interact with our listeners. There's always a real person behind the microphone talking about news updates and daily contests. The songs may be classics, but our DJs are totally in-sync with today's lifestyle. They talk about what's timely and topical, and they're always upbeat and fun.

The station is most recognized for The WBF Shopper, a free one hour - buy, sell or trade radio program on FM 102.9 & AM 1130 and streamed online. The free classified column of the airways, The WBF Shopper is heard Monday through Saturday from 9 to 10 am. Listeners from all over central Florida call the Shopper to buy, sell or trade on the radio, for free! If you miss a program, look for our Shopper podcasts on iTunes and Google Play.

At select times throughout the day, WBF features a newscast offering our listeners critical updates on events happening around the U.S., and the world, from Fox News Radio. WBF also features local news, sports, weather and traffic updates, throughout the weekday.

In addition to Fox News Radio, WBF is affiliated with Westwood One, the Motor Racing Network, and the Performance Racing Network.

WBF is also the winter radio home for Prior Smith's Canada Calling. Canadians traveling to central Florida have been tuning in Canadian News on WBF each winter season since 1984.

WBF covers many local events; broadcasting Bartow High School football, basketball, baseball and softball. Along with coverage of the annual Youth Villa Classic golf tournament, and WBF has been the Polk County voice of NASCAR racing for over 30 years.


In addition to the main station, WWBF is relayed by an FM translator.

Call sign Frequency
City of license ERP
Class FCC info
W275AX 102.9 Bartow, Florida 240 D FCC


  1. ^ "WWBF Facility Record". United States Federal Communications Commission, audio division.

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