Originally known as 'World Wide Country Radio,' WWCR began broadcasting a country format but quickly switched to a standard evangelical Christian format, also selling leased airtime. Because of the station's policy of leasing airtime, WWCR acquired an early reputation for carrying an eclectic mix of political and entertainment programming in addition to the religious programs. Among those, past as well as present, making their shortwave debut on WWCR, are:
Radio Free America hosted by Tom Valentine, sponsored by The Spotlight newspaper
Pat Kiley, hosting "Follow the Money" with cohost Robert Chapman who became Melody Cedartrom's cohost in the same timeslot after Kiley was indicted for complicity in a Ponzi scheme
James McCanney, hosting his revisionist Science Hour At the Crossroads
Dave Mooney, host of World Wide Country music show.
WWCR is also notable for a December 1997 broadcast by Ted Gunderson which later became the subject of a court case. In that case, lawyers for Art Bell claimed that the broadcast had implied he had been charged with child molestation. A defamation lawsuit against the station was settled in October 2000 and Art Bell claimed that WWCR had apologized for the incident. Ted Gunderson disputes that any apology was ever made and asserts that the case was entirely baseless. The majority of the political commentary on the station is of a right wing or far right nature with extensive discussion on conspiracy theories some critics have branded such programming hate radio.