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World Wildlife Fund Canada
FounderAlan Macnaughton
TypeNon-governmental organization
MethodConservation, research, community organizing, lobbying, advocacy
Key people
Megan Leslie, President and CEO (since 2017)[1]
David Miller, Past President and CEO (2013–2017)[2]
Gerald Butts, former President and CEO (2008–2012)

World Wildlife Fund Canada (WWF-Canada) is one of Canada's largest conservation organizations and is a member of the WWF global network, actively contributing to the protection, management, and restoration of the environment. The WWF's name remains World Wildlife Fund in Canada and the United States, but it is known as World Wide Fund for Nature around the world. The organization works to protect Canada's endangered species, promote sustainable ocean and fresh water management, and develop strategies for renewable energy development.[3]

Mission statement[edit]

On its official website, the organization's mission is:[4]

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

  • conserving the world's biological diversity,
  • ensuring that the use of renewable natural resources is sustainable,
  • promoting the reduction of pollution and wasteful consumption.


See also[edit]


  1. ^ "Former MP Megan Leslie picked as new head of World Wildlife Fund Canada". Global News, October 26, 2017.
  2. ^ "Former Toronto Mayor David Miller joins the WWF". canada.com, June 4, 2013.
  3. ^ "Climate Change, Sustainable Oceans and Water Conservation | WWF-Canada". www.wwf.ca. Retrieved 2020-05-08.
  4. ^ About WWF-Canada

External links[edit]