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City St. Florian, Alabama
Broadcast area Florence-Muscle Shoals Metropolitan Area
Branding 102.7 Kiss FM
Slogan "The Shoals' #1 Hit Music Station"
Frequency 102.7 MHz
First air date August 29, 2010
Format CHR/Top 40
ERP 10,000 watts
HAAT 141 meters (463 feet)
Class C3
Facility ID 171029
Transmitter coordinates 34°45′28″N 87°30′06″W / 34.75778°N 87.50167°W / 34.75778; -87.50167
Owner Flinn Broadcasting
Sister stations WYDL-FM, WWMR-FM
Webcast Listen Live
Website kissfmbama.com

WWFA (102.7 FM, 102.7 Kiss FM) is a CHR/Top 40 radio station licensed to serve St. Florian, Alabama and is operated by Southern Broadcasting Corporation. WWFA serves the Shoals area, Northwest Alabama, parts of northeast Mississippi, and parts of southern middle Tennessee with an equivalent 25,000 watts of power (Class C3).[1]


WWFA/102.7 Kiss FM[edit]

WWFA signed on the air August 29, 2010 with a wall-to-wall Adult Album Alternative format with no station imaging except for a top-of-hour Legal ID.[2]

This was merely a placeholder format for the station until it made its actual premiere on Friday evening, October 29, 2010 with a CHR/Top 40 format as 102.7 Kiss FM, taking on competitor Star 94 WMSR-FM.[3] The station launched with the syndicated Elvis Duran and the Morning Show in mornings, On-Air With Ryan Seacrest middays, and Mike "TicTak" Brandt in afternoons.

In August 2015, the station dropped Elvis Duran in mornings for a locally hosted show by station Program Director and afternoon host, TicTak.


  1. ^ "Station Information Profile". Arbitron. 
  2. ^ "Shoals Gets New Radio Station". The Shoals Insider. 
  3. ^ "WWFA On The Air". Radio-Info.com. 

External links[edit]