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City of license St. Florian, Alabama
Broadcast area Florence-Muscle Shoals Metropolitan Area
Branding 102.7 KISS FM
Slogan "The Shoals' Number One Hit Music Station"
Frequency 102.7 MHz
First air date August 29, 2010
Format Top 40
ERP 10,000 watts
HAAT 141 meters (463 feet)
Class C3
Facility ID 171029
Transmitter coordinates 34°45′28″N 87°30′06″W / 34.75778°N 87.50167°W / 34.75778; -87.50167
Owner George S. Flinn, Jr.
Sister stations WYDL-FM
Webcast Listen Live
Website kissfmbama.com

WWFA (102.7 FM) is a radio station licensed to serve St. Florian, Alabama, USA. The station is owned by George S. Flinn, Jr. WWFA serves the Shoals area, Northwest Alabama, parts of northeast Mississippi, and parts of southern middle Tennessee with an equivalent 25,000 watts of power (Class C3).[1]


WWFA signed on the air Sunday August 29, 2010 with a wall-to-wall Adult Album Alternative format with no station imaging save for a top-of-hour Legal ID..[2] This was merely a placeholder format for the station until it made its actual premier on Friday evening, October 29, 2010 with a Top 40 format, taking on competitor Star 94 WMSR-FM. [3]

On-Air Lineup[edit]

The current lineup (As Of August 3, 2015) is as follows

  • Morning Show (6am-10am): Nuts In The Morning - Mike "TicTak" Brandt, Sandy Noland & Vince "Mojo" Wilson
  • Mid-Days (10am-3pm): Tonic
  • Afternoon Drive (3pm-7pm): Brent Reed
  • Evenings (7pm-12am): Vince "Mojo" Wilson
  • Program Director: Sandy Noland
  • Jingles: ReelWorld


  1. ^ "Station Information Profile". Arbitron. 
  2. ^ "Shoals Gets New Radio Station". The Shoals Insider. 
  3. ^ "WWFA On The Air". Radio-Info.com. 

External links[edit]