|City||St. Florian, Alabama|
|Broadcast area||Florence-Muscle Shoals Metropolitan Area|
|Slogan||"The Shoals' New #1 Hit Music Station"|
|First air date||August 29, 2010|
|HAAT||141 meters (463 feet)|
WWFA (102.7 FM, 102.7 Kiss-FM) is a CHR/Top 40 radio station licensed to serve St. Florian, Alabama and is owned by George S. Flinn, Jr. WWFA serves the Shoals area, Northwest Alabama, parts of northeast Mississippi, and parts of southern middle Tennessee with an equivalent 25,000 watts of power (Class C3).
This was merely a placeholder format for the station until it made its actual premiere on Friday evening, October 29, 2010 with a CHR/Top 40 format as 102.7 Kiss-FM, taking on competitor Star 94 WMSR-FM. The station launched with the syndicated Elvis Duran and the Morning Show in mornings, On-Air With Ryan Seacrest middays, and Mike "TicTak" Brandt in afternoons.
In August 2015, the station dropped Elvis Duran in mornings for a locally hosted show by station Program Director and afternoon host, TicTak.
The current lineup (As Of June 2016) is as follows
- Morning Show (6am-10am): TicTak & Nuts In The Morning - Mike "TicTak" Brandt, Jamie Brown & Sandy Noland
- Mid-Days (10am-3pm): David "Tonic" Smith
- Afternoon Drive (3pm-7pm): Brent Reed
- Operations Manager: Sandy Noland
- Program Director/Music Director: Mike "TicTak" Brandt
- Jingle Package: ReelWorld's KIIS LA 2015