WWNT

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For the Dothan, Alabama radio station that held the call sign WWNT at 1450 AM from 1979 to 2014, see WDYG.
WWNT
City of license Winston-Salem, North Carolina
Broadcast area Winston-Salem, North Carolina
Forsyth County, North Carolina
Frequency 1380 kHz
First air date 1947 (as WTOB at 710)[1]
Format Spanish language
Power 5,000 watts daytime
2,500 watts nighttime
Class B
Facility ID 59270
Transmitter coordinates 38°57′22.0″N 77°4′57.0″W / 38.956111°N 77.082500°W / 38.956111; -77.082500
Former callsigns WTOB (1947-2015)
Former frequencies 710 kHz (1947-1955)
Owner TBLC Holdings, LLC
(TBLC Greensboro Stations, LLC)
Webcast WWNT Webstream
Website WWNT Online

WWNT is a Spanish language formatted broadcast radio station licensed to Winston-Salem, North Carolina, serving Winston-Salem and Forsyth County, North Carolina.[2] WWNT is owned by Mahan Janbakhsh's TBLC Holdings, LLC, through licensee TBLC Greensboro Stations, LLC.[3]

History[edit]

1947 sign-on[edit]

The station began as WTOB, a 1,000-watt daytimer in 1947 on 710kc. & licensed to Winston-Salem.

1950s-1970s: Top 40 days[edit]

By 1955, WTOB had moved to 1380 kc., and upgraded from a daytime to a full-time station with 5,000 watts days and 1,000 watts night. It also had a sister television station: WTOB-TV.[4]

WTOB was a Top 40 station during the 1950s, 1960s and 1970s. George Lee was one of "The Good Guys", and his trademark sign-off was "Drive safely. The life you save may be your own. Myself, I'd rather be late than be the late George Lee."[5] Other popular DJs were Dick Bennick, The Flying Dutchman,[6] and Rick Dees, who worked at WTOB, WCOG and WKIX when the stations were owned by Southern Broadcasting.[7]

Shortly after his retirement in 2015 from WEGO, a Winston-Salem Journal story said that when Smith Patterson went to work at WTOB, his name was the same as John Johnson and he was told not to use that name. Several days later, he got behind a Patterson Smith oil truck and decided on the name he would use through his 45-year career.[8]

1980s & '90s: changes in formats[edit]

In the 1980s, the station played adult standards in addition to airing local and regional sports events, talk programs such as Marge at Large, and other local content such as a barbershop music program. At the end of the 1980s, most of the station's music came from Satellite Radio Networks[citation needed]. The station later switched to CNN radio news. Truth Broadcasting eventually purchased the station and switched it to Christian talk,[9] later airing the same programming as WCOG.[10]

The 2000s: simulcasts & Spanish[edit]

On January 1, 2002, WWBG began airing the same programming as WTOB.[11]

In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved back to WSGH. Que Pasa moved from WSGH to WTOB and WWBG.[12] This was done even though the Spring 2002 Arbitron results showed WTOB had its highest ratings since the change to Spanish programming.[13] At some point not too long after this, Davidson Media purchased WTOB.

2010s: back to English and back to Spanish[edit]

On April 1, 2013, WTOB switched back to all-English, dropped all Spanish programming and flipped its format to Oldies (1950s-1970s and Carolina Beach Oldies).[6] Jerry Holt[14] leased the station from owner Davidson Media and was the general manager of WTOB as well as an on-air D.J.[14] The station announced that it was moving its studios to 3rd Avenue in Winston-Salem. WTOB was based on the style and music that made it the top radio station in Winston-Salem in the 1960s and 1970s, and past jingles and sound effects were used. Among the disc jockeys were Curtis Lee, who was on WAIR in the 1960s.[6]

Holt and Davidson Media could not agree on a new lease in 2014. WTOB was leased to Dan Williard, and Holt leased another station, WSMX.[15] WTOB switched to a classic hits format on June 1. Speaking about the new format, program director Coyote Nash told the Winston-Salem Journal “We’re the only station that does the Classic Hits format between Charlotte and Raleigh...Corporate radio has just ignored it.” .[16]

In July 2015, TBLC Media purchased WTOB. In November 2015, TBLC changed the format to Spanish. The classic hits format remained on the station's website[17] and moved first to WSMX[18] and on December 18, 2015 at noon, to WEGO. Former WTOB employees formed Southern Broadcast Media LLC to license the new station."[19]

On December 9, 2015, WTOB changed its call letters to WWNT.

WTOB-TV[edit]

A sister television station, WTOB-TV, signed on the air on September 18, 1953. It was an ABC & DuMont affiliate. WTOB-TV operated on Channel 26.[20] As with many early UHF stations, it faced signal problems and the fact that viewers had to purchase expensive UHF converters to see the signal. With the area already served by strong VHF stations like Greensboro’s WFMY-TV and Winston-Salem’s WSJS-TV, WTOB-TV was fighting a difficult battle. It signed off in 1957. Channel 26 now is WUNL-TV, the University of North Carolina Television station serving Winston-Salem. It is not affiliated with WTOB.

[edit]

WTOB-AM 2014.png

References[edit]

  1. ^ 1948 Broadcasting Yearbook, page 190
  2. ^ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved June 1, 2014. 
  3. ^ "WWNT Facility Record". Federal Communications Commission, audio division. Retrieved November 10, 2015. 
  4. ^ 1955 Broadcasting Yearbook, page 233
  5. ^ Mark Burger, "Man Behind the Voice, George Lee, Dies at 67; He Was Active in Radio and Acting," Winston-Salem Journal, September 30, 2006.
  6. ^ a b c Clodfelter, Tim (March 13, 2013). "WTOB going back to the future with oldies, beach music". Winston-Salem Journal. Retrieved April 10, 2013. 
  7. ^ "NAB Award Winner—Rick Dees" (PDF). Radio Journal. April 2007 Special NAB Convention Issue. p. 13. Retrieved June 9, 2014.  Check date values in: |date= (help)
  8. ^ Clodfelter, Tim (December 20, 2015). "Ask SAM". Winston-Salem Journal. Retrieved January 13, 2016. 
  9. ^ Alexandrea Ravenelle, "New Owners Resurrect WCOG Radio," Greensboro News & Record, June 3, 1999.
  10. ^ "'Missionary' Finds His Field on Triad AM Radio," Greensboro News & Record, July 8, 1999.
  11. ^ Jamie Kritzer, "Radio Station WWBG Changing Format," Greensboro News & Record, December 27, 2001.
  12. ^ "Hispanic Radio Stations Switch Places on Dial," Greensboro News & Record, March 20, 2003.
  13. ^ Jamie Kritzer, "WKRR, WTOB Earn Gains in Ratings War," Greensboro News & Record, August 10, 2002.
  14. ^ a b Capshaw-Mack, Carson (July 29, 2013). "WTOB-AM holds rock ’n’ roll reunion". Winston-Salem Journal. Retrieved July 29, 2013. 
  15. ^ Clodfelter, Tim (June 2, 2014). "WSMX to play 'the music you grew up with'". Winston-Salem Journal. Retrieved June 3, 2014. 
  16. ^ Clodfelter, Tim (June 1, 2014). "WTOB starts 'classic hits' format with live DJs". Winston-Salem Journal. Retrieved June 2, 2014. 
  17. ^ Clodfelter, Tim (November 10, 2015). "Radio station changes formats". Winston-Salem Journal. Retrieved November 10, 2015. 
  18. ^ Clodfelter, Tim (December 1, 2015). "Ask SAM: Radio station changes". Winston-Salem Journal. Retrieved December 1, 2015. 
  19. ^ Clodfelter, Tim (December 18, 2015). "WTOB veterans back on the air". Winston-Salem Journal. Retrieved December 29, 2015. 
  20. ^ 1954 Telecasting Yearbook, page 220.

External links[edit]