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City Bradenton, Florida
Broadcast area North Port–Bradenton–Sarasota
Branding 1490 WWPR
Frequency 1490 kHz
First air date 1946[1]
Format Talk
Language(s) English (weekday)
Spanish (weekend)
Power 800 watts (unlimited)
Class C
Facility ID 60587
Transmitter coordinates 27°28′36″N 82°32′09″W / 27.47667°N 82.53583°W / 27.47667; -82.53583
Former callsigns WDHL (1946-1952)
WTRL (1952-1988)
WKLV (1988-1992)
WJRB (1992-1994)
WYMZ (1994-1995)[2]
Owner Vidify Media, Inc.
Webcast Listen Live
Website 1490wwpr.com

WWPR (1490 AM) is an American radio station licensed to serve the community of Bradenton, the county seat of Manatee County, Florida, United States. The station is currently owned and operated by Vidify Media, Inc.


On weekdays, WWPR broadcasts a talk radio format to Manatee County, as well as parts of Sarasota, Pinellas, and Hillsborough counties.[3] On weekday mornings and mid-days these are local political talk programs. Weekday programs also include talk shows on health, boating, and sports. Weekends include religious and Spanish-language programs.[4]


The station, founded in 1946 as "WDHL", was assigned the call sign "WWPR" by the Federal Communications Commission (FCC) on January 3, 1995.[1][2]


  1. ^ a b "Directory of Broadcasting Stations of the United States". 1947 Broadcasting-Telecasting Yearbook. Washington, DC: Broadcasting Publications, Inc. 1947. p. 94. 
  2. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved October 25, 2011. 
  3. ^ "Station Information Profile". Arbitron. Retrieved October 25, 2011. 
  4. ^ "Program Schedule". 1490 WWPR. October 9, 2013. Retrieved October 9, 2013. 

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