From Wikipedia, the free encyclopedia
Jump to: navigation, search
For the station that also held the callsign WWRK from 2005-2006, see WZTF.
City Florence, South Carolina
Branding Rock 94.1 - 97.9 - 105.9
Slogan The Pee Dee's Classic Rock
Frequency 970 kHz
Translator(s) 97.9 W250BJ (Florence)
104.5 W283AB (Florence)
First air date July 13, 1947 (as WJMX)
Format Classic rock
Power 10,000 Watts (day)
3,000 Watts (night)
Class B
Facility ID 3112
Former callsigns WJMX (1947-2013)
Owner iHeartMedia, Inc.
(AMFM Radio Licenses, L.L.C.)
Webcast Listen Live
Website therockfms.iheart.com

WWRK is a classic rock radio station located in Florence, South Carolina, United States. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 970 AM with power of 10,000 watts during the day, non-directional and 3,000 watts at night, directional.


WWRK signed on as WJMX on July 13, 1947. This station also covered NASCAR races in the past like the 1955 Southern 500 that took place in nearby Darlington.[1] The station featured local as well as national programming from the ABC Radio Network. By the 1980s, WJMX was Top 40 under the handle "97X" but was beaten out by new upstart WPDZ (now WJMX-FM). The format migrated to its newly acquired 106.3 FM frequency (now WYNN-FM) and the station switched to Adult Contemporary before transitioning to News/Talk.[citation needed]

Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003.[2]

On July 16, 2012, WJMX announced that after carrying Rush Limbaugh for over twenty years, the station would replace him with Mike Huckabee. At the time, the station manager said that the distributor wanted too much money to air the show. Limbaugh was then picked up by WFRK.[3]

The station changed its call sign to the current WWRK on October 30, 2013, swapping calls with its sister station at 1400 AM.[4][5] At that time WWRK began simulcasting urban contemporary WRZE "Swagga 94.1 & 105.9".

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WWRK, to Clear Channel Communications (now iHeartMedia) for WALK AM-FM in Patchogue, New York as part of the sale of the WALK stations to Connoisseur Media.[6] The transaction was consummated on September 9, 2014.

In August 2017, WRZE, WWRK and the translators began simulcasting WDAR-FM, which took over the urban contemporary format.[7]

On September 14, 2017 WRZE, WWRK and the translators dropped the urban simulcast with WDAR-FM and switched to classic rock, branded as "Rock 94.1 - 97.9 - 105.9". The stations air the syndicated "Rover's Morning Glory" in mornings from 6 to 10 A.M.[8]


In addition to the main station, WWRK is relayed by two translators to widen its broadcast area.[9][10]

Call sign Frequency
City of license ERP
Class FCC info
W250BJ 97.9 Florence, South Carolina 250 D FCC
W283AB 104.5 Florence, South Carolina 250 D FCC


  1. ^ Stock Cars of 50s & 60s - Stock Car Memories: Darlington-Southern 500 -- 1955, 1956 (DVD)
  2. ^ "Changing Hands". Broadcasting & Cable. 2003-03-16. Retrieved 2011-10-13. 
  3. ^ Sweeney, John (2012-07-18). "Florence radio stations swap Limbaugh amid listener backlash". Florence Morning News. Retrieved 2012-07-25. 
  4. ^ "Call Sign History (WJMX)". Retrieved 2014-05-21. 
  5. ^ "Call Sign History (WWRK)". Retrieved 2014-05-21. 
  6. ^ Venta, Lance (May 15, 2014). "Qantum Sells To Clear Channel; Connoisseur Expands In Long Island". RadioInsight. Retrieved May 15, 2014. 
  7. ^ Venta, Lance (August 21, 2017). "iHeart's Swagga Moves & Rebrands In Florence". radioinsight. Retrieved August 23, 2017. 
  8. ^ Classic Rock Trimulcast Debuts in Florence Radioinsight - September 14, 2017
  9. ^ "W250BJ Radio Station Information". Retrieved 2012-07-26. 
  10. ^ "W283AB Radio Station Information". Retrieved 2012-07-26. 

External links[edit]

Coordinates: 34°14′02″N 79°46′51″W / 34.23389°N 79.78083°W / 34.23389; -79.78083