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WWRZ logo.png
City Fort Meade, Florida
Broadcast area Lakeland-Winter Haven
Branding Max 98.3
Slogan Playin' it All!
Frequency 98.3 MHz (Channel 274)
(also on HD Radio)
98.3-2 FM simulcast of WLKF (HD Radio)
98.3-3 FM simulcast of WJIS (HD Radio)
98.3-4 FM simulcast of WONN (HD Radio)
Translator(s) 96.3 W242AK (Lakeland)
96.7 W244BJ (Lakeland) {WLKF/WWRZ-HD2}
98.7 W254AI (Auburndale){WJIS/WWRZ-HD3}
106.1 W291AG (Highland City) {WJIS/WWRZ-HD3}
107.1 W296CS (Lakeland) {WONN/WWRZ-HD4}
First air date 1990 (as WSCF)
Format Adult Hits
ERP 27,000 watts
HAAT 203 meters
Class C2
Facility ID 72687
Callsign meaning RZ = "Rose"
(after previous moniker)
Former callsigns WSCF (1990-11/1990)
WXKT (1990-1991)
WOKD-FM (1991-1993)
WKGF-FM (1993-1996)
Owner Hall Communications
Sister stations WONN, WPCV, WLKF
Webcast Listen Live
Website max983fm.com

WWRZ is a commercial radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area on 98.3 FM.


Prior to 2 January 2006 the station was dubbed "98.3 The Rose" and operated with an Adult Contemporary format. Currently, they are focused on playing a wide variety of genres (hence their slogan "Playin' It All") such as new wave, pop, rock, and hip hop. Current on air personalities include Eric Michaels, the MAX morning show host with side-kick Mike Lee.


WWRZ former logo (September 2000-January 2006).png

External links[edit]

Coordinates: 27°51′11″N 81°52′01″W / 27.853°N 81.867°W / 27.853; -81.867