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City Sevierville, Tennessee
Broadcast area Knoxville, Tennessee
Branding Star 102.1
Slogan Your #1 Hit Music Station
Frequency 102.1 MHz (also on HD Radio)
First air date 1978
Format Mainstream Top 40
ERP 15,000 watts
HAAT 603 meters
Class C1
Facility ID 29727
Transmitter coordinates 35°48′41.00″N 83°40′8.00″W / 35.8113889°N 83.6688889°W / 35.8113889; -83.6688889
Callsign meaning W W STar
Former callsigns WMYU (1994-2001)
WSEV-FM (1978-1987)[1]
Owner E.W. Scripps Company
(Scripps Broadcasting Holdings LLC)
Sister stations WNOX, WKHT, WCYQ
Website www.star1021fm.com

WWST (102.1 FM, "Star 102.1") is a radio station licensed to Sevierville, Tennessee, and serving the Knoxville market. The station is owned by the E.W. Scripps Company The station is a Top 40 (CHR) station that broadcasts with 15,000 watts of power and is known on-air as "Star 102.1, Your #1 Hit Music Station".


102.1 FM was known as WSEV-FM (co-owned with WSEV-AM 930 in Sevierville) in its early years and was automated. On December 2, 1987, the station started playing a mix of adult contemporary and country music as "U-102". Eventually, the station started playing adult contemporary exclusively.

WMYU and WWST frequency swap[edit]

WMYU has been on the 102.1 frequency since 1985. They were known as U102 and listed in the Tennessee Football program as a station that carried the Vol Network football broadcast identified as WMYU Sevierviile/Knoxville. They were also the official sponsoring station of Boomsday which takes place on Sunday night before Labor Day and started back in 1986. On that same date, sister station 93.1 FM changed to Star 93.1 FM with the call sign "WWST".[2] On March 9, 2001, the two stations swapped frequencies moving the WWST call letters to 102.1 FM as Star 102.1 while the "WMYU" call letters were moved to 93.1 FM where they remained until late 2008.[1]

Journal Communications and The E.W. Scripps Company announced on July 30, 2014 that the two companies would merge to create a new broadcast company under the E.W. Scripps Company name that will own the two companies' broadcast properties, including WWST. The transaction is slated to be completed in 2015, pending shareholder and regulatory approvals.[3]


  • Marc Anthony, Mornings
  • Kim Hansard, Mornings
  • Becca James, Middays
  • Rich Bailey, Afternoons
  • Fenway, Evenings
  • Frank Murphy, Weekends and Fill-in
  • Hot Toddy, Weekends
  • Jake Edwards, Weekends


  1. ^ a b http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=29727&Callsign=WWST
  2. ^ Stark, Phyllis (June 4, 1994). "Vox Jox". Billboard. 106 (23): 129. 
  3. ^ "E.W. Scripps, Journal Merging Broadcast Ops". TVNewsCheck. July 30, 2014. Retrieved July 31, 2014. 

External links[edit]