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|Branding||96.9 The Fox|
|Slogan||"Wisconsin's New Rock Alternative"|
|First air date||January 30, 1967 (as WMKC at 96.7)|
|Callsign meaning||WW Wisconsin's FoX|
|Former callsigns||WMKC (1967–1980)
|Former frequencies||96.7 MHz (1967–1991)|
(Cumulus Licensing, LLC)
|Sister stations||WNAM, WOSH, WPKR, WVBO|
|Website||Fox 96.9 Website|
WWWX (96.9 FM, "96.9 The Fox") is an Alternative formatted radio station licensed to Oshkosh, Wisconsin, that serves the Appleton-Oshkosh area. The station is owned by Cumulus Media. The station shares a transmitter site with WNAM located along US 41.
The station signed on January 30, 1967 as WMKC, operating on 96.7 FM under the ownership of Kimball Broadcasting. In 1968, the station became an affiliate of the ABC FM network. By 1971, WMKC had a middle of the road format, and devoted 20 hours a week to jazz music. The station changed its affiliation to the Mutual Broadcasting System in 1978; by then, programming also included three hours of classical music.
Kimball Broadcasting, a subsidiary of the Miles Kimball mail order company, sold WMKC to Cummings Communications for $400,000 in 1980. The new owners changed the call letters to WAHC and introduced a hybrid top 40 and album-oriented rock format; the station was affiliated with the RKO Radio Network. WAHC changed to a modern country format in 1987. ODON Communications bought the station in 1988 and changed its call letters to WUSW in 1989. In 1991, a reallocation of various FM frequencies in Wisconsin moved WUSW to 96.9 FM.
In January 1997, WWWX and WNAM were sold to Value Radio Corporation, who in turn sold them to Cumulus Media on August 31, 1997. In 1999, the station began simulcasting a rock format, branded "The Fox", with WEZR (107.5 FM) in Green Bay and changed its call letters to WWWX. The simulcast ended in 2003, when the Green Bay station (which had become WXWX) took on the sports radio format of WDUZ; the "Fox" format would continue on WWWX.
After Cumulus Media swapped its Green Bay radio stations to Clear Channel Communications for two stations in Cincinnati and entered into a local marketing agreement to retain control of the Green Bay stations (which Cumulus reacquired in 2013), WWWX, along with WZNN in Allouez, Wisconsin, was placed into a trust, WI Radio, LLC, that was required to sell the stations. In 2013, WWWX was transferred to another trust, Current Radio, LLC. After Cumulus moved WOGB's city of license from Kaukauna (part of the Appleton market) to Reedsville (part of the Green Bay market) in August 2013, Cumulus was able to reacquire WWWX in 2017.
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- "Call Sign History (WWWX)". CDBS Public Access. Federal Communications Commission. Retrieved May 3, 2017.
- "For The Record" (PDF). Broadcasting. May 27, 1991. p. 66. Retrieved May 3, 2017.
…substituted ch. 245A for ch. 244A at Oshkosh, and modified license of WUSW accordingly…
- "Cumulus Media Inc. prospectus". NASDAQ. June 26, 1998. Retrieved May 3, 2017.
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- "Cumulus Media Inc. Form 10-K". EDGAR. Securities and Exchange Commission. March 16, 2009. Retrieved May 3, 2017.
- Jacobson, Adam (February 13, 2017). "National Player Converts LMA To Buy". Radio Business Report. Retrieved May 3, 2017.
- Official Website
- Query the FCC's FM station database for WWWX
- Radio-Locator information on WWWX
- Query Nielsen Audio's FM station database for WWWX
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