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City Garden City, South Carolina
Broadcast area Myrtle Beach, South Carolina
Branding Mix 97.7
Slogan The #1 Hit Music Station
Frequency 97.7 MHz
Format Top 40
ERP 100,000 watts
HAAT 219 meters (719 feet)
Class C1
Facility ID 12181
Transmitter coordinates 33°35′45.00″N 79°3′11.00″W / 33.5958333°N 79.0530556°W / 33.5958333; -79.0530556
Former callsigns WGMB (1986-1989)
WBPR (1989-1993)
Affiliations Kidd Kraddick in the Morning
Owner iHeartMedia, Inc.
(AMFM Radio Licenses, L.L.C. [1])
Sister stations WGTR, WLQB, WRXZ, WYNA
Webcast Listen Live!
Website mix977.com

WWXM is a Top-40 radio station licensed to Garden City, South Carolina and serves the Grand Strand area. The iHeartMedia, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 97.7 MHz with an effective radiated power (ERP) of 100 kW. The station goes by the name Mix 97.7 and its slogan is "The #1 Hit Music Station."


WGMB was located in Georgetown, South Carolina for many years prior to a power increase from 3,000 to 50,000 watts. The station originally signed on the air as WINH-FM, a companion to WINH(AM) owned by the Winyah Bay Broadcasting Company in September 1971. In 1975 the station’s call letters changed to WGMB and became known as “98 Rock.” That slogan later changed to “Rock of the Bay” as the marketplace adopted digital tuners. For a brief time in the mid-1980s, the station was adult contemporary with the name WMXX "Magic 97.7", and the logo used on billboards resembled that of WMAG in High Point, North Carolina.[citation needed]

After the station improved its signal, it was known as WBPR "Power 98" and had a rhythmic CHR format. Later the format moved in a more mainstream CHR direction. The change to the current name and call letters was made in the early 90s, and a hot adult contemporary format was used for several years. The signal was eventually improved to 100,000 watts and the city of license was moved to Garden City Beach.[citation needed]

Root Communications of Daytona Beach bought WWXM in a deal announced in June 1997[2] and moved it from Waccamaw Pottery to studios shared by WWSK and WGTR near the back gate of the former Myrtle Beach Air Force Base.[3] As of 2000, Booger and Leanne Sullivan co-hosted the morning show.[4] Qantum Communications Inc. purchased Myrtle Beach's Root Communications Group LP stations in 2003.[5]

WWXM aires The Kidd Kraddick Morning Show.[6]

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WWXM, to Clear Channel Communications for WALK AM-FM in Patchogue, New York as part of the sale of the WALK stations to Connoisseur Media.[7] According to FCC records, the transaction was consummated on September 9, 2014. [8][9]


  1. ^ "FCC Query Results: WWXM". Federal Communications Commission. Retrieved 3 December 2014. 
  2. ^ Hager-Van Dyke, Charlene (1997-06-05). "Root Company To Acquire South Carolina Station". Orlando Sentinel. Retrieved 2011-11-01. 
  3. ^ Toby Eddings, "Billy Smith's coming back to your radio," The Sun News, Jan. 10, 1999.
  4. ^ Toby Eddings, "New radio owner means fewer voices," The Sun News, Mar. 19, 2000.
  5. ^ "Changing Hands". Broadcasting & Cable. 2003-03-16. Retrieved 2011-10-13. 
  6. ^ "Radio, TV personality David 'Kidd' Kraddick dies". The Sun News. Associated Press. 2013-07-28. Retrieved 2013-08-01. 
  7. ^ Venta, Lance (May 15, 2014). "Qantum Sells To Clear Channel; Connoisseur Expands In Long Island". RadioInsight. Retrieved May 15, 2014. 
  8. ^ "WWXM FCC Consummation Notice". Federal Communications Commission. Retrieved 3 December 2014. 
  9. ^ "WWXM FCC Assignment of License" (PDF). Federal Communication Commission. Retrieved 3 December 2014. 

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