WXXJ

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WXXJ
X102.9 - Jacksonville's New Rock Alternative logo
City of license Jacksonville, Florida
Broadcast area Jacksonville, Florida
Branding X102-9
Slogan Jacksonville's New Alternative
Frequency 102.9 MHz
First air date November 1965 (as WIVY-FM)
Format Modern Rock
ERP 100,000 watts
HAAT 309 meters
Class C
Facility ID 53602
Transmitter coordinates 30°16′34.00″N 81°33′53.00″W / 30.2761111°N 81.5647222°W / 30.2761111; -81.5647222
Callsign meaning WX
X102-9 (branding)
Jacksonville
Former callsigns WIVY-FM (November 1965-1997)
WMXQ (1997-2009)
Owner Cox Radio, Inc.
Sister stations
Webcast Listen Live
Website X1029.com

WXXJ (102.9 FM, branded X-one-oh-two-nine) is a modern rock radio station in the Jacksonville, Florida market (the No. 46 market in the Arbitron ratings), broadcasting at 102.9 FM. It is owned by Atlanta-based Cox Radio, Inc. The station's studios are located in Jacksonville's Southside section, and the transmitter is in the Arlington section.

History[edit]

102.9 in Jacksonville first went on air in 1965, and was a "sister station" to WIVY/1050, both owned by New York announcer Ed Oberle. In 1971, Oberle sold the pair to another New York announcer, Tom Kirby, who converted WIVY-FM to album-oriented rock (AOR). Kirby sold it to Infinity Radio in 1976, who changed it to Top-40 "Y-103." Cox purchased the station in 1997 and changed its calls to WMXQ and flipped the format to hot adult contemporary as "Mix 103." Cox flipped the station to all-1980s music on November 1, 2000, as "102.9 The Point."[1]

102.9 flipped to its current Alternative format on February 25, 2009 at 5:55 a.m. The last song heard on "102.9 The Point" was "Don't You (Forget About Me)" by Simple Minds, while the first song on "X102.9" was "Chop Suey" by System of a Down. The station was launched to compete with heritage modern rock station WPLA.

The station quickly rose in the ratings, beating rival WPLA. WXXJ began a guerilla assault on the competition. The station flew a banner over Metropolitan Park during the last Planetfest and interfered with WPLA anuual "Easter Keg Hunt" by bribing people with $300 for the kegs. WPLA management called the police and stopped this madness. On August 4, 2010, WPLA dropped its longtime modern rock format in favor of a classic hits format, which would eventually change to adult hits. This left WXXJ as the only modern rock station in Jacksonville. It is a well-known fact in Jacksonville that WXXJ does not play Nickelback songs.

References[edit]

  1. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database. 

External links[edit]