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WYNK-FM logo.jpg
City of license Baton Rouge, Louisiana
Broadcast area Baton Rouge metropolitan area
Branding "Wynk Country 101-5"
Slogan "Wynk If You Love It"
Frequency 101.5 MHz (also on HD Radio)
101.5 HD2: Classic Hits "Downtown Radio 97.7"
Translator(s) 97.7 K249DV (Baker, relays HD2)
Format Country
Audience share 5.8 (Winter 2008, R&R[1])
ERP 100,000 watts
HAAT 457 meters
Class C
Facility ID 47402
Transmitter coordinates 30°19′34.00″N 91°16′36.00″W / 30.3261111°N 91.2766667°W / 30.3261111; -91.2766667
Callsign meaning "Wink"
Affiliations ABC Radio
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Sister stations KRVE, WFMF, WJBO, WLRO
Webcast Listen Live WYNK-FM
cid=main.html&pname=14913&campid=play_bar&autoplay=true Listen Live WYNK-HD2/97.7 FM
Website wynkcountry.com
downtown977.com (HD2)

WYNK-FM (101.5 FM) is a Country music formatted radio station licensed to Baton Rouge, Louisiana. The iHeartMedia, Inc. station broadcasts with an ERP of 100 kW. Many credit WYNK with instituting the first "top forty country format" in the country.[who?] Its studios are located east of downtown Baton Rouge near the I-10/I-12 interchange and its transmitter is in Plaquemine, Louisiana.


WYNK-FM has been on the country format scene since December 7, 1968 and has managed to hold off a lot of competitors ever since. Its AM sister station, WYNK, was originally known as WEND and began broadcasting in the 1950s. In the late 1950s the call sign was changed to WYNK. WYNK experienced financial problems in the early '60s and went off the air for a time, only to return under new ownership and great success beginning on October 31, 1962. The force behind this rise to excellence is credited to R. D. McGregor. MeGregor sold his interest in 1983 to Hicks Broadcasting, a company that would eventually become Capstar before merging with Clear Channel Communications. WYNK's AM sister station (since renamed WPYR) was sold to Davidson Media in 2007.

WYNK served as the flagship station for the nationally syndicated "Big D and Bubba" show from 1999 until 2003. The show is still broadcast on WYNK, but is now based in Nashville, TN at flagship WSIX.


Afternoon driver Scott Innes is the current voice of Scooby Doo in the cartoon series and was the voice of Scrappy Doo in the 2002 live action film.[2]


WYNK-FM airs a classic hits format playing the best variety of the 60's, 70's, & 80's on its HD2 digital subchannel branded as "Downtown Radio 97.7" (relayed on FM translator K249DV 97.7 FM Baker, LA).


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