|Broadcast area||Panama City, Florida|
|Branding||Talk Radio 101|
|Slogan||Northwest Florida's FM Talk Station|
|First air date||1993|
|Sister stations||WILN, WWLY, WYYX|
Styles Media (now Magic Broadcasting) purchased WYOO in 1996. At that time the station was operating in a small room on the second floor of the Nationwide Fitness Building. The station was moved into its current building on 23rd street which also housed two of other radio stations.
Talk Radio was operating at low power and the signal was carried by a telephone line in mono. The sales people had to work out of their cars. There was no office.
Styles Media applied to the Federal Communications Commission (FCC) and received approval to upgrade the signal. WYOO bought a new transmitter, built a new tower and studio and added new programming.
In August 1998, a live morning show was put on the air, and the station carried the live simulcast of Channel 7 at that time from 5 to 5:30 pm.
Talk Radio 101 was nominated for Talk Station of the Year that year and also had record ratings and revenue.
In February 2000, the radio station was sold to NextMedia, a company from Colorado. The format was changed from a conservative one to a "liberal/hot" talk format. Shows like Liz Wilde, Tom Leykis, and Bob and Sherri were brought in, and the conservative shows that Styles Media had were cancelled. The ratings plummeted.
NextMedia eventually sought to revamp the schedule again. It hired a new program director and morning show host, Doc Washburn. He quickly added several popular talk shows to the lineup, dropping G. Gordon Liddy in favor of Mike Gallagher and adding Clark Howard and Sean Hannity (who replaced Dr. Laura) to the lineup. Michael Savage had already been put on WYOO when Washburn took over. Washburn was eventually able to talk station management into adding Neal Boortz to the lineup.
In June 2002, NextMedia, decided to sell WYOO and its sister stations and offered them to Styles Media. In April 2003, Styles Media management dumped the first two hours of the Clark Howard show for Bill O'Reilly. In December 2003, Washburn talked management into replacing Mike Gallagher with Glenn Beck. In September 2004 (with WYOO enjoying its best ratings in several years), morning show host Doc Washburn disappeared from the airwaves after spending 3½ years developing an audience. Eventually, long-time DJ Rob Stark took over the morning show on WYOO. No public mention was ever made explaining the change. Stark lasted 7½ months and was replaced by "The Attack Machine" from Gainesville, FL. Stark eventually wound up hosting the morning show of country station WAKT (Kat Kountry) across town. In December 2006, the Attack Machine moved their show to Birmingham at WYDE.
- Official website
- Talk Radio 101 station history
- Query the FCC's FM station database for WYOO
- Radio-Locator information on WYOO
- Query Nielsen Audio's FM station database for WYOO