The station began live and local morning content in 2012 when they moved the then personalities of "Afternoon Riot" to the morning drive time position, naming the program "The Stroke and ShortBus Radio Show" after the respective hosts. In the summer of 2013, ShortBus was promoted to middays and the morning show was entitled simply "Stroke Radio Show" which currently airs 6-10 on weekday mornings. Stroke has been with 97X since 2004. ShortBus, who is a former morning show host, now serves as the middays on-air personality, has been with the station since 2005. Both ShortBus and Stroke have worked as personalities on every day part on the station. Other notable on-air personalities include Paco, who hosts "Afternoon Riot" weekday afternoons, 2pm-6pm and "Hard Drive XL with Lou Brutus" airs 6 pm until 11 pm. The nighttime program is the only syndicated show to air on weekdays on the station.
WTBB (Townsend Broadcasting) began as a local station in 1983, using mostly a pre-recorded format, and was housed in the old Bank of Bonifay building. Manager Larry Donaldson also carried local ballgames and political events, and even had the occasional local remote. Most people thought he owned the station until it sold in 1992 and he moved on.