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(translator of WZBJ, Danville, Virginia)
Lynchburg/Roanoke, Virginia
United States
CityLynchburg, Virginia
BrandingWZBJ 24
ChannelsDigital: 43 (UHF)
(to move to 19 (UHF))
Virtual: 24 (PSIP)
Subchannels24.1 MyNetworkTV
24.2 Cozi TV
24.3 Decades
AffiliationsMyNetworkTV (2018–present)
OwnerGray Television
(Gray Television Licensee, LLC)
First air dateJanuary 1991 (28 years ago) (1991-01)
Call letters' meaningDisambiguation of WDBJ
Sister station(s)WDBJ, WZBJ
Former callsignsW19BC (1991–2000)
WTLU-CA (2000–2012)
WTLU-LD (2007–2012)
WTLU-CD (2012–2015)
WLHG-CD (2015–2018)
Former channel number(s)Analog:
19 (UHF, 1991–2004)
50 (UHF, 2004–2012)
43 (PSIP, 2010–2018)
Former affiliationsReligious (2007–2018)
Transmitter power15 kW
Height189 m (620 ft)
Facility ID168095
Transmitter coordinates37°21′32.9″N 79°9′31.3″W / 37.359139°N 79.158694°W / 37.359139; -79.158694
Licensing authorityFCC
Public license information
translator of WZBJ, Danville, Virginia) Profile

translator of WZBJ, Danville, Virginia) CDBS

WZBJ-CD, virtual channel 24 (UHF digital channel 43), is a low-powered, Class A television station licensed to Lynchburg, Virginia, United States and also serving Roanoke. Owned by Gray Television, it is a translator of Danville-licensed MyNetworkTV affiliate WZBJ (channel 24); the WZBJ stations collectively serve as a sister outlet to Roanoke-licensed CBS affiliate WDBJ (channel 7). WDBJ and WZBJ share studios on Hershberger Road in northwest Roanoke; WZBJ-CD's transmitter is located on Candlers Mountain near the campus of the station's former owner, Liberty University.


The station first came on the air in January 1991 as W19BC channel 19, a translator station for FamilyNet, a network owned at the time by Liberty University founder Jerry Falwell. On September 1, 1991, W19BC began originating programming and became a 24/7 local LPTV station. In 2000, it changed its callsign to WTLU-CA. The station previously branded itself as HopeNow.tv. The station's digital transmitter, WTLU-LD on channel 43, signed on in 2010; in 2012, the analog WTLU-CA transmitter went dark, and its Class A status was transferred to the digital license as WTLU-CD. The call letters changed to WLHG-CD in 2015.

On April 30, 2018, Gray Television announced it would purchase WLHG-CD from Liberty University for $50,000. Under the terms of the transaction, Gray would hold an option agreement to acquire WFFP-TV, and enter into a shared services agreement (to take effect on June 15), whereby Gray would provide programming for and receive a share of the programming and advertising revenue accrued by WLHG-CD and WFFP, which would in turn become sister stations to Gray's existing property in the Roanoke–Lynchburg market, CBS affiliate WDBJ, a station that shares its physical channel spectrum with WFFP.[1][2]

Gray took control of WLHG-CD as scheduled on June 15. On the same day, it began simulcasting WDBJ's MyNetworkTV subchannel "My 19" on WLHG-CD. While the station moved to Gray's control, the station's PSIP virtual channel system was not in use, rendering WLHG-CD's channels temporarily as 43.3 and 43.4. On September 1, 2018, the call letters were changed to WZBJ-CD, and it began sharing virtual channel 24 with the full-power WZBJ license (which concurrently changed call letters from WFFP-TV).

Digital television[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[3]
24.1 1080i 16:9 WLHG-CD Main WZBJ-CD programming / MyNetworkTV (simulcast of WZBJ)
24.2 480i Cozi Cozi TV
24.3 Decades Decades


  1. ^ Jacobson, Adam (April 30, 2018). "Gray: At Liberty To Expand In Virginia". Radio-Television Business Report. Streamline-RBR, Inc. Retrieved May 2, 2018.
  2. ^ "Station Trading Roundup: 7 Deals, $571.7M". TVNewsCheck. NewsCheck Media. May 1, 2018. Retrieved May 2, 2018.
  3. ^ RabbitEars TV Query for WZBJ-CD

External links[edit]