WZGC

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WZGC
The Game 92.9.jpg
CityAtlanta, Georgia
Broadcast areaMetro Atlanta
Branding92-9 The Game
SloganAtlanta Sports Radio
Frequency92.9 MHz (also on HD Radio)
First air dateSeptember 1, 1955 (1955-09-01) (as WGKA-FM)
FormatSports
ERP66,000 watts
HAAT340 meters (1,120 ft)
ClassC1
Facility ID13805
Transmitter coordinates33°48′26″N 84°20′22″W / 33.80722°N 84.33944°W / 33.80722; -84.33944Coordinates: 33°48′26″N 84°20′22″W / 33.80722°N 84.33944°W / 33.80722; -84.33944
Callsign meaningWZ General Cinema
(former owner)
Former callsignsWGKA-FM (1955–1972)
AffiliationsCBS Sports Radio
OwnerEntercom
(Entercom License, LLC)
Sister stationsWAOK, WSTR, WVEE
WebcastListen Live
Website929TheGame.com

WZGC (92.9 MHz "92.9 The Game") is a commercial FM radio station in Atlanta. It is owned by Entercom and carries a sports radio format. It shares studios and offices with two sister stations at Colony Square in Midtown Atlanta.

WZGC has an effective radiated power (ERP) of 66,000 watts. The transmitter is off Shepherd's Lane NE in the North Druid Hills neighborhood in Metro Atlanta, west of Emory University. The station broadcasts in the HD Radio hybrid format.

Programming[edit]

Weekdays begin with "The Morning Show with John & Hugh" hosted by John Fricke and former New York Jets defensive end Hugh Douglass. Middays feature Andy Bunker and former Miami Dolphins tight end Randy McMichael, Carl Dukes and Mike Bell host afternoons, evenings are handled by John Chuckery, and CBS Sports Radio is carried in overnights.

History[edit]

WGKA-FM[edit]

The station signed on the air on September 1, 1955 as WGKA-FM.[1] It was the FM counterpart of AM 1600 WGKA (now WAOS). The stations were owned by Glenkaren Associates, with studios at 1140 Peachtree Street NE.

WGKA-FM was the first full-time FM classical music station in Atlanta. While ratings were never high, the station had a following of high income listeners.

Contemporary Hits[edit]

In 1971, the General Cinema Corporation acquired WGKA-AM-FM. Even though it was a movie theater chain, GCC wanted to branch out into broadcast media. The classical music remained on the AM station, while the FM station became WZGC (referring to the last two letters in General Cinema) in 1972.[2] WZGC began as an album-oriented rock station, which switched to Top 40 in March 1973, calling itself "Z-93."

In the 1970s, many radios still only received AM signals. WQXI and WGST (now WGKA) were the leading Top 40 stations in Atlanta, but as FM listening increased, WZGC gained an audience. The station was acquired by First Media Corporation in 1976.[3]

Rhythmic and Classic Rock[edit]

In the 1980s, the AM Top 40 stations switched to other formats, leaving WZGC as Atlanta's only contemporary hits station. Then in 1986, Power 99 debuted with its own popular Top 40 format, with WZGC's ratings declining as a result. The station switched to a Rhythmic Contemporary format during the summer of 1987, and then to classic rock on January 3, 1989, while retaining the "Z-93" moniker.[4] Infinity Broadcasting acquired WZGC in 1992.[5] (Infinity was merged into CBS Radio in December 2005.)

Dave FM[edit]

Former logo

The name change to "Dave FM" and format switch to adult album alternative came at 5 p.m. on July 21, 2004, following a stunt featuring all-Dave Matthews Band music. Dave's first song was "Orange Crush" by R.E.M..[6]

WZGC installed an HD Radio transmitter in the early 2000s. The HD-2 subchannel carried an Americana format branded as "Dave Roots."

Sports[edit]

Throughout its run as "Dave FM," the station maintained decent ratings, though it was never an overall winner. However, in the summer of 2011, the station saw a drop in its Arbitron ratings. At the same time, CBS had enjoyed success with several of its FM stations that had switched to all sports formats in Dallas, Boston, Detroit and Pittsburgh. Due to this, CBS announced in July 2012 that WZGC would flip to all sports in October.[7] Dave's final day of programming, which started on September 29th after a three-day radiothon for Children's Healthcare of Atlanta, consisted of the on-air staff hosting final shifts (including Steve Craig, Jill, Mara Davis, Charles, Yvonne Monet, Sully, Renee and Margot), as well as a "Top 92 Songs of Dave FM" countdown. Around 12:20 a.m. on September 30th, Dave FM ended regular programming with "Little Lion Man" by Mumford & Sons (the #1 song in the countdown) and "Atlanta" by Butch Walker. The station ran on automation until the flip at 2 p.m. on October 24th. The final song on "Dave" was "Thank You Friends" by Big Star.

Even though WZGC was owned by CBS Radio, it didn't make much use of the CBS Sports Radio Network at first, as the network already had an affiliate in Atlanta on WCNN. Because of this, WZGC had local sports hosts around the clock, all week long. WZGC and WFAN in New York City were the only CBS all-sports stations that were live and local 24 hours a day. Eventually, WCNN became an ESPN Radio affiliate, and WZGC added CBS Sports Radio programming to its overnight schedule.

On February 2, 2017, CBS Radio announced it would merge with Entercom.[8] The merger was approved on November 9, 2017, and was consummated on the 17th.[9][10]

Former DJs[edit]

References[edit]

  1. ^ Broadcasting Yearbook 1956 page 102
  2. ^ Broadcasting Yearbook 1972 page B-49
  3. ^ Broadcasting Yearbook 1978 page C-51
  4. ^ http://www.americanradiohistory.com/Archive-RandR/1980s/1989/RR-1989-01-06.pdf
  5. ^ Broadcasting & Cable Yearbook 2003-2004 page D-114
  6. ^ http://www.americanradiohistory.com/Archive-RandR/2000s/2004/RR-2004-07-23.pdf
  7. ^ Rodney Ho (2010-11-30). "Confirmed: rock station 92.9/Dave FM going sports talk in the early fall | Radio & TV Talk". Blogs.ajc.com. Retrieved 2012-08-02.
  8. ^ CBS Radio to Merge with Entercom
  9. ^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
  10. ^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". Radio Insight. Retrieved November 17, 2017.

External links[edit]