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WZTC-FM Bob radio logo.png
City Traverse City, Michigan
Branding 104.5 Bob FM
Slogan "80's, 90's, & Whatever"
Frequency 104.5 MHz
First air date 2011
Format Adult Hits
Language(s) English
ERP 1,750 watts
HAAT 187 meters (614 ft)
Class A
Facility ID 65931
Transmitter coordinates 44°46′36″N 85°41′02″W / 44.77667°N 85.68389°W / 44.77667; -85.68389
Callsign meaning W Z Traverse City
Owner MacDonald Garber Broadcasting
(Playtime Media, LLC)
Sister stations WKHQ-FM, WLXV, WMKT, WMBN
Webcast Listen Live
Website 1045bobfm.com

WZTC (104.5 FM, "104.5 Bob FM") is an American radio station licensed to serve the community of Traverse City, Michigan. The station, established in 2011, is owned by MacDonald Garber Broadcasting and the broadcast license is held by Playtime Media, LLC.


WZTC broadcasts an adult hits music format.[1]


In October 1994, the MacDonald Broadcasting Company applied to the Federal Communications Commission (FCC) for a construction permit for a new broadcast radio station. After this and several other applications were "frozen" while the FCC determined how to allocate these permits, an auction was finally held in July 2010 in which MacDonald Broadcasting prevailed.[2] The FCC granted this permit on February 7, 2011, with a scheduled expiration date of February 7, 2014.[3] The new station was assigned call sign "WZTC" on March 16, 2011.[4] After construction and testing were completed in August 2011, the station was granted its broadcast license on September 30, 2011.[5]

In July 2011, the MacDonald Broadcasting Company reached an agreement to transfer the permit for still-under construction WZTC to Patricia MacDonald Garber's Playtime Media, LLC, for a token payment of $1.[6] The FCC approved the transfer on September 27, 2011, and the transaction was consummated on October 1, 2011.[2]


  1. ^ "Station Information Profile". Arbitron. Retrieved February 20, 2012. 
  2. ^ a b "Application Search Details (BAPH-20110715ACA)". FCC Media Bureau. October 1, 2011. Retrieved February 20, 2012. 
  3. ^ "Application Search Details (BPH-19941020MH)". FCC Media Bureau. February 7, 2011. Retrieved February 20, 2012. 
  4. ^ "Call Sign History". CDBS Public Access Database. Federal Communications Commission Media Bureau. Retrieved February 20, 2012. 
  5. ^ "Application Search Details (BLH-20110826AAN)". FCC Media Bureau. September 30, 2011. Retrieved February 20, 2012. 
  6. ^ "Transactions: 8-1-11". Radio Business Report. August 1, 2011. Retrieved February 20, 2012. 

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