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WZTF logo.jpg
City Scranton, South Carolina
Broadcast area Florence, South Carolina
Branding The Flo 102.9
Slogan Flo-Town's R&B Station
Frequency 102.9 MHz
Translator(s) 95.1 W236BS (Florence)
Format Urban Adult Contemporary
Audience share 3.8, #10 (Fa'07, R&R[1])
ERP 2,900 watts
HAAT 142 meters
Class A
Facility ID 3115
Transmitter coordinates 34°0′39.00″N 79°45′24.00″W / 34.0108333°N 79.7566667°W / 34.0108333; -79.7566667
Former callsigns WJZX (1991-1991)
WSQN (1991-2003)
WURV (2003-2005)
WWRK (2005-2006)
WWRK-FM (2006-2006)
Owner iHeartMedia, Inc.
(AMFM Radio Licenses, L.L.C.)
Website theflo1029.com

WZTF (102.9 FM) is a radio station broadcasting an Urban Adult Contemporary format. Licensed to Scranton, South Carolina, USA, the station serves the Florence, South Carolina area. The station is currently owned by iHeartMedia, Inc., through licensee AMFM Radio Licenses, L.L.C.[2]


WSQN was adult contemporary before becoming a soft AC station called "light and easy Sunny 102.9" airing a syndicated format from Broadcast Programming called AC45+.[3][4] Its later formats included oldies[5] and, under Root Communications, "Old school" R & B oldies.[6][7] As WURV ("The River") it was classic rock,[8] and it was modern rock "Rock 102.9" and then classic hits "102.9 the Point" using the letters WWRK.[9]

In a deal announced in February 1997, Root Communications Ltd. announced plans to buy eight radio stations owned by Florence-based Atlantic Broadcasting, including WSQN.[10] Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003.[5]

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WZTF, to Clear Channel Communications (now iHeartMedia) for WALK AM-FM in Patchogue, New York as part of the sale of the WALK stations to Connoisseur Media.[11] The transaction was consummated on September 9, 2014.


In addition to the main station, WZTF has an additional translator to widen its broadcast area.

Broadcast translators of WZTF
Call sign Frequency
City of license ERP
Class FCC info
W236BS 95.1 Florence, South Carolina 110 D FCC


  1. ^ "Florence Market Ratings". Radio and Records. [dead link]
  2. ^ "WZTF Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ Bridges, Traci (February 23, 2014). "Syndicated host Kellie Rasberry has a voice for radio and a love for the Pee Dee". Florence Morning News. Retrieved May 21, 2014. 
  4. ^ "45-Plus AC 'Specially Created for Mom'". Billboard. Sep 9, 1995. Retrieved 2011-10-18. 
  5. ^ a b "Changing Hands". Broadcasting & Cable. 2003-03-16. Retrieved 2009-09-15. 
  6. ^ "Darnell's Black Radio Guide - South Carolina Stations". Retrieved 2009-09-15. 
  7. ^ Toby Eddings, "Active rock finds an Asylum at 93.5," The Sun News, Jan. 31, 1999.
  8. ^ "WURV 102.9 FM". OnTheRadio.net. Retrieved 2009-09-15. 
  9. ^ Hall, Dana (2006-09-18). "WWRK Flips To Urban AC". Radio Monitor. Archived from the original on January 2, 2009. Retrieved 2009-09-15. 
  10. ^ Hager-Van Dyke, Charlene (1997-02-20). "Root Communications Eyes 8 Radio Stations In Carolinas". Orlando Sentinel. Retrieved 2011-11-01. 
  11. ^ Venta, Lance (May 15, 2014). "Qantum Sells To Clear Channel; Connoisseur Expands In Long Island". RadioInsight. Retrieved May 15, 2014. 

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