W Hotels
Company type | Subsidiary |
---|---|
Industry | Hospitality |
Founded | 1998 |
Headquarters | Bethesda, Maryland, U.S. |
Number of locations | 71 (2023) |
Area served | Worldwide |
Parent | Marriott International |
Website | w-hotels |
W Hotels is an American hotel chain founded by Starwood Hotels and Resorts but now owned by Marriott International operating around 70 upscale hotels and long-stay apartment facilities worldwide.[1]
History
[edit]W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexington Avenue, Manhattan.[2][3] Barry Sternlicht, then CEO of Starwood Hotels and Resorts Hotels 1995–2005, created the brand.[4] The concept included dark, muted colors, brushed metal, hotel staff in black T-shirts, photographs, and a bar.[5] His demand for all-white bedding required manufacturers to develop white fabric that stayed clean without weekly dry cleaning.[4] Many properties are co-located with luxury apartments known as "Residences at the W", such as W Boston and W Austin.[6][7] About 3 in 10 W Hotels have Residences.[8]
The earlier W Hotels in the U.S. were renovations of existing hotels within the Starwood group.[3] Replacing the lobby with the "living room" concept, where guests could gather at the bar, differed from the traditional hotel.[4] Although W Hotels receives credit for the idea, the underlying concept was once common. In the 1800s, the lobby provided a social gathering point in most communities. In earlier eras, the bar was often unseparated from the lobby.[3] In 2001, Starwood added W New York - Times Square, a design model for the rapid expansion of properties in the United States over the next decade.[9]
W Hotels opened its first hotel in Europe in Istanbul in May 2008. Within the renovated Akaretler Row Houses, a group of historic structures built in the 1870s to house the employees of the Dolmabahçe Palace.[10] Opened in October 2009, W Barcelona hotel was W's first in Western Europe.[11]
In September 2016, Marriott incorporated the W chain into its own portfolio as part of its acquisition of Starwood.[12]
Accommodations
[edit]From 2016
[edit]North America |
Europe | Middle E. & Africa |
Pacific |
Asia &Caribbean Latin Am. |
Total | ||
---|---|---|---|---|---|---|---|
2016[13] | Properties | 26 | 7 | 2 | 11 | 5 | 51 |
Rooms | 8,238 | 1,332 | 798 | 2,901 | 876 | 14,145 | |
2017[14] | Properties | 27 | 7 | 2 | 12 | 5 | 53 |
Rooms | 8,459 | 1,324 | 798 | 3,328 | 876 | 14,785 | |
2018[15] | Properties | 25 | 6 | 3 | 15 | 6 | 55 |
Rooms | 7,474 | 1,253 | 1,221 | 4,021 | 1,074 | 15,043 | |
2019[16] | Properties | 26 | 7 | 5 | 14 | 6 | 58 |
Rooms | 7,672 | 1,423 | 1,850 | 3,788 | 1,074 | 15,807 | |
2020[17] | Properties | 24 | 7 | 5 | 16 | 7 | 59 |
Rooms | 7,182 | 1,423 | 1,850 | 4,245 | 1,752 | 16,452 | |
2021[18] | Properties | 24 | 6 | 6 | 20 | 7 | 63 |
Rooms | 7,041 | 1,354 | 1,989 | 5,514 | 1,752 | 17,650 | |
2022[19] | Properties | 25 | 8 | 7 | 20 | 7 | 67 |
Rooms | 7,295 | 1,734 | 2,317 | 5,514 | 1,752 | 18,612 | |
2023[20] | Properties | 25 | 10 | 7 | 22 | 7 | 71 |
Rooms | 7,295 | 2,122 | 2,316 | 6,659 | 1,752 | 20,144 |
References
[edit]- ^ "Starwood Hotels says it's exploring strategic alternatives". Fortune. Reuters. Retrieved October 5, 2015.
- ^ Trejos, Nancy (March 1, 2018). "W Hotels to drop original flagship hotel in New York City". USA Today. Retrieved November 26, 2023.
- ^ a b c Trejos, Nancy (November 25, 2019). "Marriott's Mission: Make W Hotels Cool Again". Yahoo! Finance. Retrieved November 26, 2023.
- ^ a b c Higley, Jeff (April 29, 2013). "W Put 'lifestyle' on Map 15 Years Ago". Hotel News Now.
- ^ "W Hotels: The McDonald's of Hipster Exclusivity". Slate. August 1, 2000. Retrieved November 26, 2023.
- ^ "The W Residences". Elevated Boston. Archived from the original on August 12, 2020. Retrieved August 12, 2020.
- ^ "The W Residences". Urbanspace. Archived from the original on July 3, 2024. Retrieved July 3, 2024.
- ^ Jones, Rhys (January 27, 2022). "What is a W Hotel? We look at the history and background". Head for Points. Archived from the original on January 27, 2022. Retrieved July 3, 2024.
There are currently around 60 W Hotels worldwide, with many more in the pipeline. [...] There are currently 18 W Hotels with Residences.
- ^ Clausing, Jeri (July 2, 2018). "W, the brand that invented 'lifestyle,' moves to abandon older properties". Travel Weekly.
- ^ "Starwood opens W Hotel in Istanbul". Travel News Asia. May 12, 2008.
- ^ "W Hotel Barcelona – first W in western Europe". Design Scene. October 1, 2009. Retrieved November 26, 2023.
- ^ "Marriott buys Starwood, becoming world's largest hotel chain". CNBC. September 23, 2016. Retrieved November 26, 2023.
- ^ "2016 Annual Report". Marriott International. p. 7.
- ^ "2017 Annual Report". Marriott International. p. 7.
- ^ "2018 Annual Report". Marriott International. p. 6.
- ^ "2019 Annual Report". Marriott International. p. 6.
- ^ "2020 Annual Report". Marriott International. p. 8.
- ^ "2021 Annual Report". Marriott International. p. 6.
- ^ "2022 Annual Report". Marriott International. p. 6.
- ^ "2023 Annual Report". Marriott International. p. 6.
External links
[edit]Media related to W Hotels at Wikimedia Commons