W Motors

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W Motors SAL
Private
IndustryAutomotive
FoundedLebanon (July 11, 2012 (2012-07-11))
FoundersRalph R. Debbas
[1]
Headquarters,
Number of locations
2 (2019)[2]
Area served
Worldwide
Key people
Tiziano Novo, Alfredo Stola, Exequiel Di Salvo, Benoit Frailon
ProductsLuxury automobiles
OwnerRalph R. Debbas
Number of employees
51 - 200 [3]
Websitewww.wmotors.ae

W Motors is an Arab-Lebanese hypercar company founded in 2012, being the first developer of high-performance luxury sports cars in the Middle East. Based in Dubai, the company is fully integrated with activities including Automotive Design, Research & Development, Engineering and Manufacturing. W Motors also performs Automotive Consultancy within its Special Project Operations division.

In addition to developing its own supercars, W Motors developed the first vehicle for China-based sister company ICONIQ Motors - the ICONIQ Seven, a fully electric multipurpose vehicle.

W Motors plans to begin development of its production facility in Dubai in 2019 with the project set to be completed at the beginning of 2020. The facility will accommodate the production of W Motors’ current and future models including electric and autonomous vehicles and join the existing W Motors’ Dubai-based Design Studio and its flagship Gallery.

History[edit]

Development of the W Motors brand took seven years.[4][5] European auto manufacturers Carrozzeria Viotti, Magna Steyr, RUF Automobile and StudioTorino were involved in W Motors's development.[4][6] Initial investment topped US$13 million,[4] some of which came from FFA Private Bank of Lebanon, who became a stakeholder in the company.[5] W Motors founder Ralph Debbas has a master's degree in automotive design.[5]

W Motors was founded in Lebanon in July 2012.[7][8]

A Lykan HyperSport photographed at Port Hércule in Monaco

W Motors launched its first prototype model, the Lykan HyperSport, at the Qatar International Motor Show in January 2013.[9] Shortly thereafter, the company moved its headquarters to Dubai, in the United Arab Emirates (UAE).[5]

Also in 2013, Universal Studios ordered twelve Lykan HyperSport stunt cars to appear in the film Furious 7,[5] one of which is available for public viewing at the W Motors Gallery in Dubai. It is the most expensive car ever featured in the Fast and the Furious films,[10] though the vehicles seen on screen do not have the carbon fibre chassis, diamond accents or other super-luxury touches that production models of the Lykan HyperSport do. The Lykan HyperSport's first pre-production model debuted at the Dubai International Motor Show on 5 October 2013.[9]

Other venues where the Lykan HyperSport was displayed include the Dubai International Boat Show[11] in the United Arab Emirates; the Historical, Vintage, and Classical Cars Museum[12] in Kuwait; and Cohen&Cunil[13] in Marbella, Spain.

The road-ready model of Lykan HyperSport premiered at Top Marques Monaco in April 2014.[8] The Lykan HyperSport officially went on sale in December 2014.[14] Officially limited to 7 units,[6][5] the HyperSport was priced at $3.4 million and was manufactured in Torino, Italy.[4][10]

Founder Debbas announced in April 2015 that W Motors would be opening an automotive design academy, W Design School, in 2017, which has been delayed. Also in April 2015, Furious 7 debuted, featuring the Lykan HyperSport.[6]

In June 2015, the Abu Dhabi police force purchased a Lykan HyperSport.[15][16]

W Motors had a three-person automotive design team as of 2012, all graduates of the transportation design degree program at Coventry University.[7] It operates several facilities in Europe, with its main production facility in Torino, Italy,[5] and has collaborated with international partners and suppliers from the automotive industry, including Magna Steyr, StudioTorino, Ruf Automobile, Novasis Ingegneria, ID4Motion,[17] and the University of Tokyo in the technical field, and Franck Muller Watches and Quintessentially Lifestyle Concierge Services in the luxury field.[9]

The company's second model, the Fenyr SuperSport, debuted in November 2015.[5] Two SUV models, which will be built in the UAE and have a price range of US$200–300K, were set to debut in April 2016, at the Beijing International Automotive Exhibition.[5] A sedan, whose model name has not yet been announced, was scheduled to debut in 2015 or 2016; it will have a US$200,000 retail price.[6]

W Motors planned to its factories and manufacturing facilities to the port city of Jebel Ali in the UAE sometime in 2016.[5][14] The plant was expected to make over 200 cars per year by 2017, when production of the sedan and SUV lines were intended to begin.[18] It would have been the first automotive manufacturing facility in the region with on-site R&D, and was intended to include a test track.[14] W Motors confirmed in September 2017 that the facility would be delayed until 2020.[19]

The company also revealed in September 2017 that the Fenyr SuperSport’s road-legal model would debut in November of the same year, along with the opening of a new showroom in City Walk 2. They also teased a new model, planned to be revealed in 2018, which would be priced around US$500, 000 and will compete with the likes of the Lamborghini Aventador SV or the Ferrari F12.[20]

Present day[edit]

W Motors currently operates two locations: a design centre in the Dubai Business Bay, and the flagship Gallery in City Walk.[21]

The company claims to have sold all seven of the Lykan HyperSport units, and has confirmed that the 10-unit Fenyr SuperSport Launch Edition series has sold out (five to a Japanese businessman).

Models[edit]

W Motors has produced three vehicles independently, three vehicles in partnership with ICONIQ Motors, and has planned and announced a variety of others.

Produced/In production[edit]

Lykan HyperSport[edit]

Rear view of the Lykan HyperSport

The Lykan HyperSport is powered by a flat 6-cylinder 3.7-litre (3746 cc) twin-turbo mid-rear engine, developing 780 hp (582 kW; 791 PS) and 960 N⋅m (708 lb⋅ft) of torque,[22] claiming 0 to 100km/h in 2.8 seconds with a maximum speed of 404 km/h (251 mph).[23] It features a holographic display with interactive motion and tactile interaction. LED headlights are made up of a titanium blade encrusted with diamonds and the taillights with sapphires. A 24-hour concierge service is also available from Quintessentially.

Fenyr SuperSport[edit]

Fenyr SuperSport at Geneva Motor Show 2018

In 2013, W Motors announced it would manufacture a second line of supercars, that was later unveiled as the $1.85 million Fenyr SuperSport, named after Fenrir, a monstrous wolf in Norse mythology. This supercar, with production limited to 25 units per year, [15][24][25] focuses on high-performance and more discreet luxury details when compared with the ones Lykan HyperSport is known for.[24] The Fenyr SuperSport concept featured a 4.0L twin-turbocharged Flat-6 with 900 hp (670 kW; 910 PS) and 811 lb⋅ft (1,100 N⋅m), with a 0–60 mph performance time of 2.7 seconds, and a top speed over 249 mph,[24][26] and a curb weight of approximately 2,646 lb (1,200 kg).[27] The Fenyr Supersport was unveiled at the 2015 Dubai International Motor Show.[5] On November 29, 2017, with the opening of the new W Motors boutique in Dubai, the production version of the Fenyr SuperSport was revealed, with many changes from the concept.[28]

The Fenyr SuperSport was being developed in concert with an eco-friendly racecar program fostered by Quimera, an electric-car manufacturer.[26][27] The results of this partnership are unclear.

Ghiath/Beast Patrol[edit]

W Motors Special Project Divisions developed a prototype police vehicle for the Dubai government referred to as Beast Patrol. The vehicle was named Ghiath by the Crown Prince of Dubai.[29]

Little is known regarding technical specifications of the vehicle.

Productions with ICONIQ[edit]

ICONIQ Model 7[edit]

W Motors’ first collaborative project with ICONIQ resulted in the Model 7, an upscale electric passenger van.[30]

MUSE[edit]

An autonomous passenger vehicle known as MUSE, designed by W Motors, debuted at Auto Shanghai 2019. The concept was presented at the brand's showroom in February and claims an L5 automation level and Dubai-based production.[31]

Rumoured future projects[edit]

Lykan Roadster[edit]

Only three of the forthcoming Lykan Roadsters will be sold out of the 5, as 2 will be used as crash tests at Texas Speedway.[citation needed]

Fenyr SuperSport HSF[edit]

A racing version of the SuperSport, the Fenyr SuperSport HSF, will use what W Motors is calling a "hybrid synthetic fuel" and be carbon-neutral.[26][32]

Luxury Sedan[edit]

An as-yet unnamed sedan model was scheduled to debut in 2016. An estimated 100 sedans per year will be produced, each costing approximately US$50,000.00 The sedan's premiere was planned for the September 2015 Frankfurt Motor Show.[6] It is unknown if this model will be produced.

Luxury Sport Utility Vehicle[edit]

Two as-yet unnamed SUV models, which will be built in the UAE and have a price range of US$200–300K, were set to debut in April 2016, at the Beijing International Automotive Exhibition.[5][failed verification] One model will have a sports-car-like focus on speed, while the other is designed to be "an off-road luxury car."[5][failed verification] Unlike the more exclusive HyperSport and SuperSport models, W Motors plans to produce more than 100 units of their SUV models per year, with a significantly shorter order-to-delivery time than for their custom-built sports cars.[5][failed verification] The designs were released to CNN in 2015. It is unknown if these models will be produced.

In media[edit]

The Lykan HyperSport originally gained much of its attention from its inclusion in the Fast & Furious franchise.

Project CARS, a motorsport racing simulator video game developed by Slightly Mad Studios and distributed by Bandai Namco Games, released the Lykan HyperSport as its first downloadable content (DLC) vehicle in May 2015.[33] As of 2016, the Lykan HyperSport has also been included in eleven other video games, including Driveclub and Forza Motorsport 6 in January 2016 as DLC.[6][34]

References[edit]

  1. ^ Quick, Darren (6 February 2013). "W Motors unveils US$3.4 million Lykan Hypersport". gizmag.com. Archived from the original on 24 September 2015. Retrieved 18 September 2015.
  2. ^ "W Motors - Contact". www.wmotors.ae. Archived from the original on 2019-10-03. Retrieved 2019-11-09.
  3. ^ https://www.linkedin.com/company/w-motors/about/
  4. ^ a b c d Debass, Ralph (7 February 2015). "First Lebanese car unveiled: W Motors marks debut with Lykan HyperSport". BusinessNews.com.lb. Archived from the original on 30 September 2015. Retrieved 15 September 2015.
  5. ^ a b c d e f g h i j k l m n "$1.6m Fenyr Supersport unveiled at Dubai show". ArabianBusiness.com. 12 November 2015. Archived from the original on 6 January 2016. Retrieved 6 January 2016.
  6. ^ a b c d e f Hoffmann, Jonas; Lecamp, Laurent (28 August 2015). Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle. Palgrave Macmillan. pp. 192–197. ISBN 978-1137481443. Archived from the original on 4 February 2016. Retrieved 18 September 2015.
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  8. ^ a b Vijayenthiran, Viknesh (14 April 2014). "770-Horsepower Lykan Hypersport Set For 2014 Top Marques Monaco Debut". Motor Authority. Archived from the original on 1 September 2015. Retrieved 17 September 2015.
  9. ^ a b c "The first Arabian supercar debuts at Dubai Motor Show". Arabian Business. 6 November 2013. Archived from the original on 17 September 2014. Retrieved 18 September 2015.
  10. ^ a b Hill, Jessica (31 March 2015). "Meet Ralph Debbas, the man behind Vin Diesel's Furious 7 Lykan Hypersport". The National (Abu Dhabi). Archived from the original on 1 September 2015. Retrieved 18 September 2015.
  11. ^ Genty, Emmanuel (9 November 2015). "Lykan Hypersport : l'exclusive supercar libanaise en images [Lykan Hypersport: exclusive Lebanese supercar in pictures]". lInternAute.com. CCM Benchmark Group. Archived from the original on 30 September 2015. Retrieved 29 September 2015.
  12. ^ Clark, John. "Top 10 of the Most Expensive Cars in the World". DeWebsite. p. 4. Archived from the original on 30 September 2015. Retrieved 29 September 2015. (Lykan HyperSport is mentioned on page 4 of the article Archived 2015-09-30 at the Wayback Machine)
  13. ^ "El coche más caro del mundo llega a España [The most expensive car in the world comes to Spain]". Europa Press (news agency). 28 May 2013. Archived from the original on 1 October 2015. Retrieved 29 September 2015.
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  16. ^ Hard, Andrew (3 June 2015). "Abu Dhabi police enlist 770-horsepower, $3.4 million Lykan Hypersport into patrol duty". DigitalTrends.com. Archived from the original on 13 October 2015. Retrieved 18 September 2015.
  17. ^ "Arab World's First Sports Car to be Unveiled at the Qatar Motor Show 2013". QatarMotorShow.gov.qa. 2013. Archived from the original on May 6, 2014. Retrieved 6 May 2014.
  18. ^ Merani, Megha (1 April 2015). "Car firm behind the 'star' of Fast and Furious 7 reveals plans for UAE academy". 7Days.ae. Archived from the original on 13 December 2015. Retrieved 18 September 2015.
  19. ^ "A new hypercar, supercar and Dubai flagship for UAE's W Motors". The National. 9 September 2017. Archived from the original on 4 January 2018. Retrieved 8 November 2017.
  20. ^ "A new hypercar, supercar and Dubai flagship for UAE's W Motors". The National. 9 September 2017. Archived from the original on 4 January 2018. Retrieved 8 November 2017.
  21. ^ "W Motors - Contact". www.wmotors.ae. Archived from the original on 2019-10-03. Retrieved 2019-11-09.
  22. ^ "Specifications". W Motors. Archived from the original on 30 December 2015. Retrieved 6 January 2016.
  23. ^ Mills, James (3 February 2013). "Car of the week: W Motors Lykan HyperSport". The Sunday Times. Archived from the original on 21 May 2013. Retrieved 4 February 2013.
  24. ^ a b c Vijayenthiran, Viknesh (13 November 2013). "First Look At W Motors' Next Model, The Fenyr SuperSport". Motor Authority. Archived from the original on 25 September 2015. Retrieved 18 September 2015.
  25. ^ "2015 W Motors Lykan HyperSport is Coming to North America". DuPont Registry. Archived from the original on November 25, 2013. Retrieved 18 February 2014.
  26. ^ a b c Vijayenthiran, Viknesh (22 January 2015). "W Motors Teams Up With Quimera To Develop Eco-Friendly Race Car". Motor Authority. Archived from the original on 17 September 2015. Retrieved 17 September 2015.
  27. ^ a b Anderson, Brad (23 January 2015). "More Lykan Supersport Details Revealed". GTspirit.com. Archived from the original on 21 November 2015. Retrieved 18 September 2015.
  28. ^ "Archived copy". Archived from the original on 2018-01-19. Retrieved 2018-01-19.CS1 maint: archived copy as title (link)
  29. ^ "W Motors - Beast Patrol". www.wmotors.ae. Archived from the original on 2019-10-03. Retrieved 2019-11-09.
  30. ^ "W Motors - ICONIQ Seven". www.wmotors.ae. Archived from the original on 2019-10-03. Retrieved 2019-11-09.
  31. ^ "Archived copy". Archived from the original on 2019-02-17. Retrieved 2019-03-11.CS1 maint: archived copy as title (link)
  32. ^ Edelstein, Stephen (23 January 2015). "W Motors goes green with 1,000-plus HP Lykan Supersport HSF". DigitalTrends.com. Archived from the original on 21 November 2015. Retrieved 18 September 2015.
  33. ^ Makuch, Eddie (30 March 2015). "Gorgeous Racing Game Project Cars Getting Free DLC Every Month". GameSpot.com. Archived from the original on 28 August 2015. Retrieved 18 September 2015.
  34. ^ "Forza Motorsport - Polo Red Car Pack". www.forzamotorsport.net. Archived from the original on 2016-01-09. Retrieved 2016-01-05.

External links[edit]

Official website