W Network

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W Network
W Network Logo.svg
LaunchedJanuary 1, 1995
Owned byCorus Entertainment
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
CountryCanada
Broadcast areaCanada
HeadquartersToronto, Ontario
Formerly calledWomen's Television Network (1995–2002)
Sister channel(s)Cosmopolitan TV
Oprah Winfrey Network
Cooking Channel
ABC Spark
CMT
Food Network
HGTV
YTV
Treehouse TV
Teletoon
Timeshift serviceW Network East
W Network West
Websitewnetwork.com
Availability
Satellite
Bell TVChannel 602 (SD)
Channel 1705 (HD)
Shaw DirectChannel 567/568 (SD)
Channel 79/597 (HD)
Cable
Available on most cable systemsChannel slots vary on each provider
IPTV
Bell Aliant Fibe TVChannel 274 (SD)
Channel 426 (HD)
Bell Fibe TVChannel 602 (SD)
Channel 1705(HD)
Bell MTSChannel 132 (East SD)
Channel 133 (West SD)
Channel 1132 (East HD)
Optik TVChannel 329 (East HD)
Channel 9329 (West SD)
SaskTelChannel 100 (West SD)
Channel 400 (East HD)
VMediaChannel 34 (HD)
ZazeenChannel 126 (HD)

W Network (often shortened to W) is a Canadian specialty television channel. Owned by Corus Entertainment, it broadcasts general entertainment programming and films oriented towards a female audience.

It was originally established in 1995 as the Women's Television Network (WTN), which had a focus on women's lifestyle programming. Since its purchase by Corus in 2001, the channel had gradually increased its focus on entertainment programming (with the majority of lifestyle programming shifting to sister channels). In 2018, Corus reached a content deal with Hallmark Channel to air its original made-for-TV movies and series on W Network.

The channel is available in two time shifted feeds, East (operating from the Eastern Time Zone) and West (operating from the Pacific Time Zone).

History[edit]

In June 1994, Linda Rankin, on behalf of a corporation to be incorporated, (later incorporated as Lifestyle Television (1994) Limited, principally owned by Moffat Communications) was granted a television broadcasting licence by the Canadian Radio-television and Telecommunications Commission (CRTC) to operate a channel called Lifestyle Television, described as offering "information and entertainment programming of particular interest to women."[1]

Women's Television Network logo; 1995-2002

The channel subsequently launched on January 1, 1995 as Women's Television Network (WTN).[2] Like Moffat's other cable television operations, WTN was headquartered in Winnipeg, Manitoba. Linda Rankin served as the president of the network from its launch.

Programming on the network was originally largely focused on lifestyle programming that many had suggested was "feminist" in nature.[3] Such programming included female takes on traditionally male-dominated activities such as fishing and mechanics, with Natural Angler and Car Care, respectively. While other programs, such as Go Girl!, took a comedic approach at parodying typical female-targeted talk shows that discussed subjects such as beauty, fashion, etc.[3] Other programs included films, current affairs, and occasionally sports.

The channel suffered from low ratings in the beginning. Of the slew of new channels launched on January 1, WTN was initially the lowest rated channel on average.[4][5] Linda Rankin later resigned in August 1995 citing "differences in management philosophy".[6]

In December 2000, Shaw Communications announced it intended to purchase Moffat.[7] The deal was later closed in early 2001. Shaw announced in March 2001 that it would sell WTN to Corus Entertainment, a company that it spun off in 1999, for $205 million CAD (Shaw had primarily acquired Moffat for its cable television systems).[8] Once Corus took ownership of the channel, it moved operations from Winnipeg to Toronto in mid-January 2002, laying off 50 employees in the process.[9] Subsequently, Corus relaunched the network as "W" on April 15, 2002 with a more entertainment-oriented mix of recent dramas and movies. On the same date, Corus launched the west coast feed.[10]

In 2009, Corus Entertainment acquired SexTV: The Channel from CTVglobemedia, and relaunched the channel as W Movies — a spin-off of W Network focusing on films aimed towards women, on March 1, 2010.[11] On December 12, 2016, W Movies relaunched as a Canadian version of Cooking Channel.[12]

Since the 2017-18 season, W Network has re-oriented its programming towards scripted television series and movies. The majority of its lifestyle programming, including the Property Brothers franchise, was moved to HGTV Canada and Corus' other women and lifestyle networks.[13]

On October 25, 2018, Corus announced a content deal with Crown Media Holdings, giving W Network exclusive Canadian rights to original movies and series produced for Hallmark Channel and Hallmark Movies & Mysteries. The partnership officially launched on November 1, 2018, with the introduction of a Hallmark Channel's Countdown to Christmas event; the channel will broadcast branded blocks of Hallmark Channel content, as well as local versions of Hallmark Channel's seasonal programming events.[14][15] W Network has carried programming from Hallmark Channel in the past, most of which is filmed in Canada.[16]

High-definition feed[edit]

On August 2, 2011, the channel launched its HD channel as a simulcast feed of W Network's standard-definition Eastern-time feed. The HD feed was added to Bell TV satellite and Bell Fibe TV channel lineups on March 23, 2012. It is also available on Eastlink, Telus TV and Shaw Direct. [17] On October 1, 2013, an HD feed for the Western-time channel was launched on Shaw Cable.

Programming[edit]

W Network primarily broadcasts a mix of television dramas and films, with current series as of September 2018 including All American, Charmed, Crazy Ex-Girlfriend, and Outlander.

W was best known for producing the Love It or List It and Property Brothers franchises, which are seen on HGTV in the United States, and have since moved to the Canadian HGTV channel.

Original series[edit]

References[edit]

  1. ^ Decision CRTC 94-282 CRTC 1994-06-04
  2. ^ Has WTN gone too soft? (Does anyone really mind?) Herizons 1997-03-22
  3. ^ a b Taddeo, Julie Anne, and Ken Dvorak. The Tube Has Spoken: Reality TV & History. University Press of Kentucky. Print
  4. ^ Special Report: TV Specialty Services: New nets get qualified thumbs up Strategy Magazine 1995-10-02
  5. ^ Lipstick imperialism and the new world order: women and media at the close of the twentieth century United Nations' Division for the Advancement of Women & Department for Policy Coordination and Sustainable Development December 1995
  6. ^ Rankin departs WTN Playback Magazine 1995-08-28
  7. ^ Cabler Shaw nabs Moffat Variety 2000-12-10
  8. ^ Corus buying WTN, selling Family Channel CTV 2001-03-06
  9. ^ Corus uproots WTN to Toronto, lays off 50 Playback Magazine 2001-11-26
  10. ^ Corus Entertainment to launch W, a revitalized women’s television network Channel Canada 2002-06-30
  11. ^ "Corus shuttering Discovery Kids, will re-brand Sex TV and Drive-In Classics channels", CARTT.ca, September 29, 2009
  12. ^ "Corus feeds the food genre with new channel". Realscreen. Retrieved 19 October 2016.
  13. ^ Fall TV 2017: Specialty targeting shifts Media in Canada, 2018-07-04
  14. ^ "Hallmark Channel to Make Canadian Debut with W Network". TVCanada. Worldscreen. 2018-10-26. Retrieved 2018-11-14.
  15. ^ "Hallmark Channel heads to Canada". C21 Media. Retrieved November 13, 2018.
  16. ^ "The Hallmark Channel gets derided for its family-friendly fare, but its ratings are growing". Toronto Star. Retrieved 2018-11-14.
  17. ^ TV Highlights

External links[edit]