Wade Ceramics

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Wade Ceramics Ltd
Private limited company
Industry Pottery
Predecessor Wade Potteries Ltd
Founded 1867
Headquarters Etruria, Stoke-on-Trent, England
Area served
Key people
Sir George Wade (Chairman and 20th century entrepreneur)
Products Porcelain and earthenware pottery
Parent Wade Allied Holdings Ltd
Website http://www.wade.co.uk

Wade Ceramics Ltd are manufacturers of porcelain and earthenware, including animal figures for their Collectors Club, whisky flagons, and a variety of industrial ceramics.

A selection of Wade Whimsies on display.

In the 1950s, the Wade potteries created Whimsies, small solid porcelain animal figures first developed by Sir George Wade, which became popular and collectable in Britain and America,[1][2] following their retail launch in 1954,[3] and were widely available in shops throughout the 1950s, 1960s, 1970s, and 1980s.

Their other brand names of inexpensive collectable porcelain include, TV Pets, Whoppas, and Minikins.[2]

Over the years, Wade has produced many licensed pieces based on popular TV shows, comic books, Disney films,[2] and more recently the Mr. Men books and Pokémon, and has won numerous awards.


Wade Ceramics was established in 1867.[4] It was originally made up of a number of different companies founded by various members of the Wade family, and was only finally united as Wade Potteries Limited in 1958. The original companies were:

  1. Wade & Myatt (later became George Wade & Son, who made industrial ceramics and Wade Whimsies). Established 1867.
  2. John Wade & Co (later Wade Heath & Co, who made decorative ware, particularly art deco vases in the 1930s). Established 1867.
  3. J & W Wade (later AJ Wade Ltd, who made tiles, notably the original tiles for the London Underground). Established 1891.

In 1905, George Wade & Son took over rival company Henry Hallen. As the Hallen firm was owned by a distant relation and was founded in 1810, Wade Ceramics (through this) claim to have been established in 1810. In the 1930s, Colonel Sir George Wade gained control of the Wade companies that had previously been run by his father and uncles. He also started further Wade factories, including Wade (Ulster) Ltd in Portadown.[4]

Following the death of Sir George Wade in 1986 at the age of 94 years and the death of his innovative son George Anthony (Tony) Wade of Leukaemia in 1987, the Wade potteries were taken over by Beauford Plc in 1998 and were renamed Wade Ceramics Ltd.[4] In early 1990s the Irish pottery factory was renamed Seagoe Ceramics and was closed down.[4][5]

Beauford plc's pottery factories were taken over by a management buyout in 1999 becoming a wholly owned subsidiary of Wade Allied Holdings Ltd. Edward Duke former CEO of Beauford became the major shareholder of Wade Allied Holdings and Chairman of Wade Ceramics. His partner, Paul Farmer became Managing Director of Wade. In 2009, Wade Allied Holdings invested £7.9m in a new factory with the latest robotic manufacturing equipment to make ceramic flagons for the whisky industry. The last Wade factory in Burslem was closed in 2010 and sold for housing development.[6]

Further reading[edit]

  • The Wade Dynasty, Dave Lee, 1996


  1. ^ Edward Duke. "Welcome to Wade Ceramics Ltd". Wade Ceramics Ltd. Retrieved 22 October 2007. 
  2. ^ a b c "People of Stoke-on-Trent: George Wade". thepotteries.org. 2005-11-15. Retrieved 22 October 2007. 
  3. ^ Whimsies launch on Wade Ceramics timeline.
  4. ^ a b c d Pat Murray. (1998). ""Whimsical Wades": The "Wades" Story". Retrieved 22 October 2007. 
  5. ^ "About Wade Ireland". Retrieved 22 October 2007. 
  6. ^ Edward Duke (2005-03-21). "Wade Ceramics: About us". Wade Ceramics Ltd. Retrieved 22 October 2007. 

External links[edit]