Hollowman Giggs followed up his hype which was built from the freestyle "Talking the Hardest" by releasing this album, which he claims to have completed in two weeks.
Giggs released a video for the song "Uummm!!" for promotion before the album was released, however MTV Base refused to play the video due to claims that the content was too strong for their channel.
Giggs was not happy with the company, retracted his video application and wrote the tune "The Last Straw" in response to the bad treatment he received from MTV Base and BBC Radio 1Xtra. When asked about the issue he said he was asked to censor "drug references" from the song, despite none being made.
DJs such as Tim Westwood are known to hold this album in high regard, despite Giggs being blacklisted from BBC 1Xtra.