Gold first performed as a saxophone player in the U.S. Navy band during World War II. After returning from Japan, he started college at Boston University where he formed the singing group The Four Esquires. Gold toured with The Four Esquires in the late 1950s and had two hit singles "Love Me Forever" and "Hideaway". They also appeared on The Patty Page Show and The Ed Sullivan Show.
By 1960, Gold joined Aaron Schroeder with whom he co-wrote two Elvis Presley Number 1 hits – "It's Now or Never" (1960) and "Good Luck Charm" (1962). During this period, Gold also co-wrote Lesley Gore's number 1 hit "It's My Party". Gold's songs have been recorded by scores of artists, including Duane Eddy's "Because They're Young" which peaked at #4, Gene Pitney's "Half Heaven-Half Heartache" (#12) and "Take Me Tonight", Nat King Cole's "Time and the River", as well as by Paul Petersen and Pat Boone. Gold has a total of 81 songs credited in the ASCAP database.
In the 1970s, Gold moved over to work as Vice President/general manager for Don Kirshner's music organization, where he discovered and produced the band Kansas. He worked on other successful projects as well, including a TV game show called Musical Chairs (1975) and a TV comedy A Year at the Top (1977) (uncredited) starring Paul Shaffer and Greg Evigan. He also served as Musical Coordinator for the Rock Concert TV series.
- Doc Rock. "The Dead Rock Stars Club 1998 – 1999". Thedeadrockstarsclub.com. Retrieved 2013-03-31.
- Leigh, Spencer (15 Jun 1998). "Obituary: Wally Gold". Independent.
- TUMPOSKY, ELLEN (18 Feb 2015). "Brooklyn woman recalls origins of Lesley Gore's 'It's My Party' from teen outburst". Gore's number-one hit "It's My Party". NEW YORK DAILY NEWS.
- Gold, Wally. "ASCAP Database". ASCAP. THE AMERICAN SOCIETY OF COMPOSERS, AUTHORS AND PUBLISHERS.
- Editor (11 Jan 2016). "Rock band Kansas coming to Cone Denim Entertainment Center". Greensboro News & Record. greensboro.com.