Walter Annenberg

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Walter Annenberg
Walter Annenberg 1981.jpg
United States Ambassador to the United Kingdom
In office
April 29, 1969 – October 30, 1974
PresidentRichard Nixon
Gerald Ford
Preceded byDavid K. E. Bruce
Succeeded byElliot Richardson
Personal details
Born(1908-03-13)March 13, 1908
Milwaukee, Wisconsin, U.S.
DiedOctober 1, 2002(2002-10-01) (aged 94)
Wynnewood, Pennsylvania, U.S.
Resting placeSunnylands, Rancho Mirage, California[1]
33°46′34″N 116°24′43″W / 33.776°N 116.412°W / 33.776; -116.412
  • Veronica Dunkelman
    (m. 1938; div. 1950)
  • (m. 1951)
Children2, including Wallis
Residence(s)Wynnewood, Pennsylvania
Rancho Mirage, California
AwardsLegion Honneur Officier ribbon.svg Officier of Legion of Honour
Presidential Medal of Freedom (ribbon).svg Presidential Medal of Freedom (1986)
Order of the British Empire (Civil) Ribbon.png Knight Commander of the Order of the British Empire (1976)
Order of St. Gregory the Great.png Knight of Order of St. Gregory the Great
Eisenhower Medal for Leadership and Service (1988)
Linus Pauling Medal for Humanitarianism
WebsiteAnnenberg Foundation

Walter Hubert Annenberg (March 13, 1908 – October 1, 2002) was an American businessman, investor, philanthropist, and diplomat. Annenberg owned and operated Triangle Publications, which included ownership of The Philadelphia Inquirer, TV Guide, the Daily Racing Form and Seventeen magazine. He was appointed by President Richard Nixon as United States Ambassador to the United Kingdom, where he served from 1969 to 1974.

Annenberg was born in Milwaukee and raised in New York.[citation needed] He attended the Wharton School, the business school at the University of Pennsylvania, though he dropped out to pursue a career as a businessman and stock investor. His father, Moses Annenberg, was convicted of tax evasion and incarcerated for two years. During that time, and following his father's death in 1942, Annenberg took control of the Inquirer, expanding its influence and his own. He built up his family's magazine business with great success, extending it into parts of the media industry such as radio and television.

During his tenure as U.S. ambassador to the United Kingdom, he developed a close friendship with Queen Elizabeth II and other members of the royal family. After initial perceived missteps, he came to be admired for his dedicated work ethic, his wife's lavish entertaining, and personal gifts to support patriotic British causes, such as the restoration of St. Paul's Cathedral in London. He also paid for the renovation of Winfield House, the American ambassador's residence.

In his later years, Annenberg became one of the most prominent philanthropists in the United States.[citation needed] He established the Annenberg Foundation in 1988 and personally gave over $2 billion to educational establishments and art galleries, including both the Annenberg School for Communication at the University of Pennsylvania and USC Annenberg School for Communication and Journalism in Los Angeles. At Sunnylands, his 220-acre (89 ha) estate near Palm Springs, California, he entertained royalty, presidents and other celebrities; it is now a museum and retreat center dedicated to furthering the Annenbergs' legacies.

Early life[edit]

Walter Annenberg was born to a Jewish family in Milwaukee, Wisconsin, on March 13, 1908. He was the only son of Sadie Cecelia (née Friedman; 1879–1965) and Moses Annenberg, who published the Daily Racing Form and purchased The Philadelphia Inquirer in 1936.[2] Annenberg was a stutterer since childhood.[3][4][5][6][7]

He had seven sisters: Diana Annenberg (1900–1905), Esther Annenberg Simon Levee (1901–1992), Janet Annenberg Hooker (1904–1997), Enid Annenberg Bensinger Haupt (1906–2005), Lita Annenberg Hazen (1909–1995), Evelyn Annenberg Jaffe Hall (1911–2005), and Harriet Beatrice Annenberg Ames Aronson (1914–1969).

The Annenberg family moved to Long Island, New York, in 1920,[8] and Walter attended high school at the Peddie School in Hightstown, New Jersey, graduating in 1927.[8] He dropped out of the Wharton School of the University of Pennsylvania, never attaining a college degree.[9] While in college, he was a member of Zeta Beta Tau, a traditionally Jewish fraternity.[10]

Annenberg was greatly affected by tax evasion charges and other scandals involving his father in the 1930s. A significant part of his adult life was dedicated to rehabilitating the family's name through philanthropy and public service.

Business career[edit]

Leonore and Walter Annenberg with President Ronald Reagan and Nancy Reagan, 1988.

After his father's death in 1942, Annenberg took over the family businesses, making successes out of some that had been failing. He bought additional print media as well as radio and television stations, resulting in great success. One of his most prominent successes was the creation of TV Guide in 1952, which he started against the advice of his financial advisors. He also created Seventeen magazine. During the 1970s, TV Guide was making profits in the range of $600,000 to $1,000,000 per week.

While Annenberg ran his publishing empire as a business, he was not afraid to use it for his political purposes. One of his publications, The Philadelphia Inquirer, was influential in ridding Philadelphia of its largely corrupt city government in 1949. It campaigned for the Marshall Plan following World War II[11] and attacked McCarthyism in the 1950s.[12]

In 1966, Annenberg used the Inquirer to cast doubt on the candidacy of Democrat Milton Shapp for governor of Pennsylvania. Shapp was highly critical of the proposed merger of the Pennsylvania Railroad with the New York Central Railroad and was pushing the US Interstate Commerce Commission to prevent it from occurring. Annenberg, who was the biggest individual stockholder of the Pennsylvania Railroad, wanted to see the merger succeed (which it did) and he was frustrated with Shapp's opposition.[13] During a press conference, an Inquirer reporter asked Shapp if he had ever been a patient in a mental hospital. Never having been in one, Shapp simply said "no." The next day, a five-column front page Inquirer headline read, "Shapp Denies Mental Institution Stay". Shapp and others have attributed his loss of the election to Annenberg's newspaper.[11][14]

Philanthropy and later life[edit]

Even while an active businessman, Annenberg had an interest in public service. In 1953 he became one of the founding trustees of Eisenhower Fellowships. After Richard M. Nixon was elected president, he appointed Annenberg as ambassador to the Court of St James's in the UK. In 1969, under pressure after the Shapp controversy, Annenberg sold The Inquirer and the Philadelphia Daily News, which he bought in 1957, to Knight Newspapers for $55 million. After being appointed as ambassador, he became quite popular[clarification needed] in Britain, being made an Honorary Bencher of the Middle Temple on 26 November 1969[15] and an honorary Knight Commander of the Order of the British Empire (KBE) in 1976.[16]

The Annenbergs with Queen Elizabeth II and Prince Philip at their home, Sunnylands, in Rancho Mirage, CA, 1983

Annenberg led a lavish lifestyle. His Sunnylands winter estate in Rancho Mirage, California (near Palm Springs), hosted gatherings with such people as President Ronald Reagan and First Lady Nancy Reagan, Queen Elizabeth II, Frank Sinatra, Bob Hope, Bing Crosby, Charles, Prince of Wales, and the family of Mohammad Reza Pahlavi. Annenberg introduced President Reagan to British Prime Minister Margaret Thatcher, and the Reagans often celebrated New Year's Eve with the Annenbergs. President Ronald Reagan named Leonore Annenberg the State Department's Chief of Protocol in early 1981.[17] Sunnylands covers 400 acres (1.6 km2), guard-gated on a 650-acre (2.6 km2) parcel surrounded by a stucco wall at the northwest corner of Frank Sinatra Drive and Bob Hope Drive; the property includes a golf course.[18] The estate continues to be used for meetings and retreats by prominent people.

Annenberg established the Annenberg School for Communication at the University of Pennsylvania and the Annenberg School for Communication and Journalism at the University of Southern California. In 1993, he donated a 100 million dollar check to The Peddie School, the largest donation ever to a school when accounting for inflation.[19] Annenberg served on the advisory board of U.S. English (organization), an organization that supports making English the official language of the United States.[20] He became a champion of public television, receiving many awards, including the Golden Plate Award of the American Academy of Achievement in 1985,[21] the Presidential Medal of Freedom from President Reagan in 1986,[22] the Linus Pauling Medal for Humanitarianism[citation needed], the 1988 Eisenhower Medal for Leadership and Service,[23] was made a Knight of the Order of St. Gregory the Great in 1998,[22] and was named an Officer of the French Legion of Honor.[24][citation needed]

In the early 1980s, Annenberg also founded the Annenberg Center for Health Sciences at Eisenhower in Rancho Mirage, California. In the mid-1980s, he established the Annenberg Fellowship to Eton College, a one-year fellowship for one US graduating college senior (chosen from a rotating list of US universities including Duke, Harvard, Penn, Princeton, Yale, and others) to spend a year teaching and serving as a cultural ambassador to the famous British boys' school.[25] In 1989, he established the Annenberg Foundation, and 1993, created the Annenberg Challenge, a US$500 million, five-year reform effort and the largest single gift ever made to American public education. In 1993 he and his wife Leonore were awarded the National Medal of Arts.[26] He was elected a member of the American Philosophical Society in 1990[27] and a Fellow of the American Academy of Arts and Sciences in 1995.[28]

He sold Triangle Publications (TV Guide, Daily Racing Form and a few other publications) to Australian publishing magnate Rupert Murdoch in 1988 for $3 billion (a record media price at the time), announcing that he would devote his life to philanthropy.

During his lifetime, it is estimated that Annenberg donated over $2 billion. He once said that "education... holds civilization together".[29] Many school buildings, libraries, theaters, hospitals, and museums across the United States now bear his name. His collection of French impressionist art was valued at approximately US$1 billion in 1991 and was donated to the Metropolitan Museum of Art in New York City upon his death in 2002. In 1990, he donated $50 million to the United Negro College Fund which was the largest amount ever contributed to the organization.[30] He was also a member of the Founding Council of the Rothermere American Institute at Oxford University, helping to raise funds for the institute's building and library.[31]

Annenberg was named Broadcast Pioneers of Philadelphia's Person of the Year in 1983 and was inducted into the Broadcast Pioneers of Philadelphia Hall of Fame in 1992.[32]

In 1995, he received the S. Roger Horchow Award for Greatest Public Service by a Private Citizen, one of the Jefferson Awards for Public Service, given out annually by the American Institute for Public Service.[33]

The Annenberg Space for Photography, dedicated to both digital images and print photography was opened in Los Angeles' Century City in 2009 by the Annenberg Foundation and its trustees. The first exhibit featured the work of John Baldessari, Catherine Opie, Douglas Kirkland, Julius Shulman, Lauren Greenfield, and Carolyn Cole.[citation needed]

Personal life[edit]

In 1939, Annenberg married Bernice Veronica Dunkelman. Bernice was raised in a Jewish family in Canada, the daughter of Canadian businessman David Dunkelman who was known for mass-producing low-cost suits and selling them at a single price of $14 at his chain of 65 retail stores.[34] They divorced in 1950 after eleven years together. While married, Dunkelman and Annenberg had two children: a daughter, Wallis, and son, Roger. Roger died by suicide in 1962; to commemorate his death, Harvard University, where Roger was a student at the time, now has a Roger Annenberg Hall named in his honor.

In 1951, Annenberg married Leonore "Lee" Cohn. Lee was a niece of Harry Cohn, the founder and president of Columbia Pictures. Although of Jewish ethnicity, she was raised a Christian Scientist by her uncle's wife. Despite being born to Jewish families, the Annenbergs were not practitioners of Judaism; they regularly celebrated Easter and Christmas with family and friends.[35]


Annenberg died at his home in Wynnewood, Pennsylvania, on October 1, 2002, from complications of pneumonia; he was 94 years old.[36] He was survived by his wife, Leonore (February 20, 1918 – March 12, 2009); his daughter, Wallis; and two sisters, Enid A. Haupt and Evelyn Hall. Including those by his wife's daughters from her first two marriages (Diane Deshong and Elizabeth Kabler), he left seven grandchildren and six great-grandchildren.[36]


  1. ^ Colacello, Bob. "Inside Sunnylands, the Haute-Moderne Annenberg Haunt of Ronald Reagan and Prince Charles". Vanity Fair. Retrieved January 6, 2021.
  2. ^ Wilkinson, Gerry. "The History of the Philadelphia Inquirer". Broadcast Pioneers of Philadelphia. Retrieved November 24, 2007.
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  10. ^ "Zeta Beta Tau Notable Alumni". Retrieved August 29, 2010.
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  12. ^ Smith, Richard Norton (July 25, 1999). "From Paperboy to Philanthropist". Books. The New York Times. Retrieved January 22, 2008.
  13. ^ Glueck, Grace (October 2, 2002). "Walter Annenberg, 94, Dies; Philanthropist and Publisher". The New York Times. Retrieved January 12, 2022.
  14. ^ Shafer, Jack (October 2, 2002). "Citizen Annenberg: So Long You Rotten Bastard" (obituary). Press Box (column). Slate. Retrieved January 12, 2022.
  15. ^ Arnold, J. (1982). The Middle Temple Bench Book. Vol. 2, p.109..
  16. ^ "British Awards for Bob Hope and Mr Rusk". Official Appointments and Notices. The Times. No. 59740. London. June 26, 1976. col A, p. 5.
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  19. ^ Sontag, Deborah (June 20, 1993). "Publisher Gives $365 Million to 4 schools". The New York Times. New Tork Times. Retrieved February 21, 2019.
  20. ^ Seth Cotlar (March 11, 2022). "(tweet thread)". Retrieved March 11, 2022.
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  23. ^ "Eisenhower Fellows". The Eisenhower Fellowships. Retrieved February 10, 2014.
  24. ^ Who's Who in the World, 1978–1979
  25. ^ Annenberg Fellowship 2008
  26. ^ Lifetime Honors - National Medal of Arts Archived August 26, 2013, at the Wayback Machine
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  30. ^ [1] Archived February 11, 2010, at the Wayback Machine
  31. ^ "Founding Council, The Rothermere American Institute". Rothermere American Institute. Archived from the original on November 17, 2012. Retrieved November 22, 2012.
  32. ^ "Broadcast Pioneer Hall of Fame". Retrieved January 6, 2021.
  33. ^ "National Winners | public service awards". Jefferson Retrieved October 16, 2013.
  34. ^ Ogden, Christopher (1999). Legacy: A Biography of Moses and Walter Annenberg. p. 263.
  35. ^ "Walter and Leonore Annenberg's estate in Rancho Mirage - Sunnylands". Archived from the original on October 16, 2013. Retrieved October 16, 2013.
  36. ^ a b "A Lasting Legacy". University of Pennsylvania Almanac. Philadelphia: University of Pennsylvania. 49 (7). October 8, 2002. Retrieved November 24, 2007.

External links[edit]

Diplomatic posts
Preceded by U.S. Ambassador to the United Kingdom
Succeeded by