Warner Bros. Studio Store
|Founded||September 20, 1991|
Los Angeles, California
|Headquarters||Warner Bros. Studios, Burbank,|
|North America, Europe, Japan|
|Products||appearel toys and merch|
|Parent||Warner Bros. Consumer Products|
The Warner Bros. Studio Store is a chain of retail stores selling Looney Tunes, DC Comics, and other merchandise based on Warner Bros. films, similar in style to The Disney Store. They first opened in 1991. In 1996, Warner Bros. owner Time Warner merged with Turner Broadcasting, which owned Hanna-Barbera and the pre-1986 MGM library, and merchandise based on Turner properties were added to the product lines. In 2001, all Warner Bros. Studio Stores went out of business. In 2006, Warner Bros. Consumer Products partnered with PMW Retail and reopened the stores in China.
Hutchison Harbour Ring's subsidiary the PMW Retail Group Ltd., owned an operated the Chinese store locations from 2006 to 2014.
The first Warner Bros. Studio Store was opened on Friday, September 20, 1991 at the Beverly Center in Los Angeles, California by Time Warner. The store peak out at 130 locations. In 1996, the chain signed a long-term lease for 1 Times Square three story building and six of its billboards and opened a store on all three floors in 1997.
In January 2001, AOL Time-Warner merger was completed at which time the chain was placed up for sale with plans to closes if not sold. The week before February 5, 2001, the flagship location New York's Fifth Avenue was closed. On September 11th 2001 The Warner Brothers Studio Store at the World Trade Center was destroyed when the Two towers collapsed   High profile stores in Los Angeles and Palo Alto were also closed. In July, AOL Time-Warners announced that the chain, then consisting of 85 stores, would be shut down by October. Its three-story, 40,000-square-foot Times Square location started liquidation in July and closed in October. Warner Bros. then place up the building up for rent sans the billboards. The last stores closed by December 31, 2001.
In January 2004, Warner Bros. announced they were opening the first Chinese Studio Store location, after agreeing on a licensing deal with Hutchison Harbour Ring. On March 25, 2006, a grand opening celebration was held for the grand opening of the first Studio Store location in China. In October 2006, the second Chinese Warner Bros. Studio Store location opened in Macau.
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