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Warren Berger (born October 20, 1958) is an American journalist and host of the website "A More Beautiful Question," which is the title of his book published by Bloomsbury in March 2014. Berger has written five other books (two as co-author)  and numerous articles, primarily on innovation, design, mass media, and popular culture.
Early life and education
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After working as a newspaper journalist in Dallas, Berger moved back to New York and worked for several years as a magazine editor for CBS.
In 1990, Berger founded his independent writing business, with The New York Times as one of the main outlets for his writing. He wrote a business column for the Sunday Times, and also contributed culture articles regularly to the Arts & Leisure section as well as The New York Times Magazine. His feature stories also appeared in GQ, The Los Angeles Times Magazine, New York magazine, Reader’s Digest, and Business 2.0. He served as a contributing editor at Wired magazine from 1999 to 2001.
Berger pursued his interest in advertising by writing articles for Ad Age’s Creativity, Communication Arts, Graphis, and Metropolis. In the mid-1990s, he formed an association with The One Club for Art & Copy, helping them launch the bimonthly publication ONE, about creativity in advertising, and then in 2007 launching the quarterly ONE: DESIGN. In 2001, he wrote the book Advertising Today, published by Phaidon Press. The book was included on Barnes & Noble’s best books of the year list, and was later included in a list of the “50 all time best books about media” compiled by The Independent of London.
Berger’s project, A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas, (Bloomsbury), is an examination of the ways deep questioning can lead to innovation and change, and how we can get better at doing it in both business and daily life. For the 250-page book, Berger interviewed leaders at dozens of companies such as Google, Netflix, IDEO, and airbnb, as well as hundreds of entrepreneurs, educators, artists, social activists, and basement tinkerers about the role of questioning in their successes.
Berger’s interest in questioning grew out of his 2009 book GLIMMER (published by The Penguin Press in the U.S.; Random House in Canada and Europe) which explored how designers think and innovate. Glimmer took readers behind-the-scenes into studios such as IDEO, Pentagram, and Smart Design, and schools such as Rhode Island School of Design (RISD) and the Stanford Graduate School of Product Design (the d.school), as well as profiling many international design thinkers including Marianne Cusato, Dean Kamen, Yves Behar, Brian Collins, Paula Scher, Stefan Sagmeister, Tim Brown, and Bruce Mau, who collaborated at length with Berger on the project. The book examines, up-close, the ways in which designers approach problems, utilize unique tools and techniques, and ultimately arrive at solutions, and shows how non-designers can apply these principles in their daily lives.
Berger currently resides in Mount Kisco, New York, with his wife, editor/webmaster.
- A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas (2014; Bloomsbury Publishing) (ISBN 978-1620401453)
- CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation (2010; Penguin) (ISBN 978-0143118022) U.S. paperback edition of Glimmer
- Glimmer: How Design Can Transform Your Life and Maybe Even the World. Featuring the ideas and wisdom of design visionary Bruce Mau. (2009; The Penguin Press) (ISBN 978-1594202339)
- Nextville: Amazing Places to Live the Rest of Your Life (2008; Springboard Press); co-author with Barbara Corcoran (ISBN 978-0446178280)
- Hoopla: Crispin Porter + Bogusky (2007; PowerHouse Books) (ISBN 978-1576873120)
- No Opportunity Wasted: 8 Ways to Create a List for the Life You Want (2004; Rodale); co-author with Phil Keoghan of The Amazing Race (ISBN 978-1594864049)
- Advertising Today (2001; Phaidon Press) (ISBN 978-0714843872)
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