The watermelon stereotype is a stereotype of African Americans that states that African Americans have an unusually great appetite for watermelons. This stereotype has remained prevalent into the 21st century.
When American slaves won their emancipation during the Civil War in the 1860s, free black people grew, ate, and sold watermelons, and in doing so made the fruit a symbol of their freedom. Southern whites, threatened by blacks' newfound freedom, responded by making the fruit a symbol of black people's perceived uncleanliness, laziness, childishness, and unwanted public presence. The first published caricature of blacks reveling in watermelon is believed to have appeared in Frank Leslie's Illustrated Newspaper in 1869. Defenders of slavery used the fruit to paint African Americans as a simple-minded people who were happy when provided watermelon and a little rest. The slaves' enjoyment of watermelon was also seen by the Southern whites as a sign of their own supposed benevolence.
For several decades in the late nineteenth century through to the mid-twentieth century, it was promoted through caricatures in print, film, sculpture and music, and was a common decorative theme on household goods. Even as recently as Barack Obama's 2008 presidential campaign and his subsequent administrations, watermelon imagery has been used by his detractors.
The truthfulness of the stereotype has been questioned; one survey conducted from 1994 to 1996 showed that African Americans, at the time 12.5 percent of the country's population, only accounted for 11.1 percent of the United States' watermelon consumption.
In popular culture
The link between African Americans and watermelons may have been promoted in part by African American minstrels who sang popular songs such as "The Watermelon Song" and "Oh, Dat Watermelon" in their shows, and which were set down in print in the 1870s. The 1893 World's Columbian Exposition held in Chicago planned to include a "Colored People's Day" featuring African American entertainers and free watermelons for the African American visitors whom the exposition's organizers hoped to attract. It was a flop, as the city's African American community boycotted the exposition, along with many of the performers booked to attend on Colored People's Day.
At the end of the 19th century, there was a brief genre of "watermelon pictures" – cinematic caricatures of African American life showing such supposedly typical pursuits as eating watermelons, cakewalking and stealing chickens, with titles such as The Watermelon Contest (1896), Dancing Darkies (1896), Watermelon Feast (1896), and Who Said Watermelon? (1900, 1902). The African American characters in such features were initially played by black performers, but from about 1903 onwards, they were replaced by white actors performing in blackface.
Several of the films depicted African Americans as having a virtually uncontrollable appetite for watermelons; for instance, The Watermelon Contest and Watermelon Feast include scenes of black men consuming the fruits at such a speed that they spew out mush and seeds. The author Novotny Lawrence suggests that such scenes had a subtext of representing black male sexuality, in which black men "love and desire the fruit in the same manner that they love sex . . . In short, black males have a watermelon 'appetite' and are always trying to see 'who can eat the most' with the strength of this 'appetite' depicted by black males uncontrollably devouring watermelon."
Early-1900s postcards often depicted African Americans as animalistic creatures "happy to do nothing but eat watermelon" – a bid to dehumanize them. Other such "Coon cards", as they were popularly known, depicted African Americans stealing, fighting over, and becoming watermelons. One poem from the early 1900s (pictured right) reads:
George Washington Watermelon Columbus Brown
I'se black as any little coon in town
At eating melon I can put a pig to shame
For Watermelon am my middle name
In March 1916, Harry C. Browne recorded a song titled "Nigger Love a Watermelon Ha!, Ha! Ha!". Such songs were popular during that period and many made use of the watermelon stereotype. The script for Gone with the Wind (1939) contained a scene in which Scarlett O'Hara's slave Prissy, played by Butterfly McQueen, eats watermelon, which the actress refused to perform. Use of this stereotype died down circa 1970, although its continued power as a stereotype could still be recognized in films such as Watermelon Man (1970), The Watermelon Woman (1996), and Bamboozled (2001). Watermelons also provided a theme for many racial jokes in the 2000s.
Protesters against African Americans frequently, among other things, hold up watermelons; racist imagery of President Barack Obama consuming watermelon was subject of viral emails circulated by his political opponents. After his election, watermelon-themed imagery of Obama continued to be created and endorsed.
In February 2009, Los Alamitos Mayor Dean Grose tendered his resignation (albeit very temporarily) after forwarding the White House an email deemed as racist. The message displayed a picture of the White House lawn planted with watermelons. Grose claimed that he was not aware of the watermelon stereotype. A statue of Obama holding a watermelon in Kentucky drew criticism; the owner of the statue maintained that the watermelon was there because "[the statue] might get hungry standing out here."
At the National Book Awards ceremony in November 2014, author Daniel Handler made a controversial remark after author Jacqueline Woodson was presented with an award for young people's literature. Woodson, who is black, won the award for Brown Girl Dreaming. During the ceremony, Handler noted that Woodson is allergic to watermelon, a reference to the racist stereotype. His comments were immediately criticized; Handler apologized via Twitter and donated $10,000 to We Need Diverse Books, and promised to match donations up to $100,000. In a New York Times op-ed published shortly thereafter, "The Pain of the Watermelon Joke", Jacqueline Woodson explained that "in making light of that deep and troubled history" with his joke, Daniel Handler had come from a place of ignorance, but underscored the need for her mission to "give people a sense of this country's brilliant and brutal history, so no one ever thinks they can walk onto a stage one evening and laugh at another's too often painful past".
On January 7, 2016, Australian cartoonist Chris Roy Taylor published a cartoon of Jamaican cricketer Chris Gayle with a whole watermelon in his mouth. Gayle had been in the news for making controversial suggestive comments towards a female interviewer during a live broadcast. In an unrelated story, a boy eating a whole watermelon – rind and all – in the stands of a cricket match had also gone viral. The cartoon depicted a Cricket Australia official asking the boy if he could "borrow" the watermelon for a while, so Gayle would be unable to speak. Taylor said he was unaware of the stereotype, and the cartoon was removed.
In the "Safety Training" episode of the American television series The Office, Scranton branch manager Michael throws a watermelon off the roof of the office onto a trampoline. After it bounces and hits a car, Michael tells his co-worker Dwight, "Deactivate the car alarm, clean up the mess, find out whose car that is. If it's Stanley's, call the offices of James P. Albini. See if he handles hate crimes."
On October 22, 2017, the Fox & Friends morning show on the Fox News Channel dressed a Hispanic boy, which was mistaken by many in the mainstream media as an African-American, in a Watermelon Halloween Costume, drawing ire on social media: "Overt racism, foolish racism, or tone deaf racism? Take your pick, it's still racism."
Lithograph of a black boy holding a watermelon, circa 1850–1900
A character from the 1941 cartoon Scrub Me Mama with a Boogie Beat enjoying a watermelon.
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- Media related to Watermelon stereotype at Wikimedia Commons