|Location||1, Canon's Road, Harbourside, Bristol|
|Type||Cinema, Cafe/Bar, Digital Media, Conferencing|
|Public transit access||Bus, ferry|
Watershed opened in June 1982 as the United Kingdom's first dedicated media centre. Based in former warehouses on the harbourside at Bristol, it hosts three cinemas, a café/bar, events/conferencing spaces, The Pervasive Media Studio, and office spaces for administrative and creative staff. It occupies the former E and W sheds on Canon's Road at Saint Augustine's Reach, and underwent a major refurbishment in 2005. The building also hosts UWE eMedia Business Enterprises, Most of Watershed's facilities are situated on the second floor of two of the transit sheds. The conference spaces and cinemas are used by many public and private sector organisations and charities. Watershed employs the equivalent of over seventy full-time staff and has an annual turnover of approximately £3.8 million. As well as its own commercial income (through Watershed Trading), Watershed Arts Trust is funded by national and regional arts funders. It is run by Managing Director Dick Penny who first joined in 1991.
A 2010 report for the International Futures Forum describes the Watershed as "a creative ecosystem, operating in many different and overlapping economies," which is "pushing the creative boundary" by fostering both the invention and consolidation of new work.
The centre opened in 1982 in an area of the city that, at that time, was mainly derelict. The transit sheds, dating from 1894, had fallen into disrepair but had Grade II listed building status. By 2004, it was attracting more than half a million visitors per year. A major refurbishment in 2004/5 cost £2 million, creating a third cinema, extending the cafe/bar and making the building more accessible. Patrons could sponsor seats in the new cinema, and the first to take advantage of this was the film and television actor Pete Postlethwaite.
In addition to its world/arts film programme, Watershed has played host to (and helped organise and run) many film festivals, including RESFest 2002, Depict!, Brief Encounters (now Encounters Film Festival), the Lesbian and Gay Film Festival, Black Pyramid, Latin America Week, VisionSign (celebrating deaf moving image culture), and Slapstick Film Festival, among others. Wildscreen, a festival of wildlife documentaries and related films, began at the Watershed  as did Afrika Eye (an annual festival of African Cinema), in 2005.
Regular activities include evening classes, special film events, a film discussion group - Cinephiles, and educational screenings with introductions and documentation. British Film Institute touring programmes are regularly screened. The Keeping it Reel Series [dead link] aimed at 12- to 15-year-olds has, since 1997, offered young people the chance to discover what happens behind the scenes in the film industry. It was launched in 1997 by Paul McGann and featured lectures & seminars by local actor Christopher Morris, Shawn Sobers of HTV, filmmaker Fergus Colville, Casualty make up artist, Chrissie Powell and EastEnders executive producer Matthew Robinson.
In 2000, the Independent on Sunday's list of "five of the best indie cinemas" put the Watershed at the top, citing its wide-ranging, international programme. A 2002 poll for The Guardian rated the Watershed as Britain's fifth most popular independent cinema.
Watershed is more than just an arts cinema. It is at once a cultural centre, a business broker, a social networker, a research and innovation facility, a café/bar, and a cultural tourist attraction.
For the first twenty years of its existence, the Watershed concentrated on film and photography. In the 21st Century it has increasingly taken up online media and multimedia, to the point that it has more visitors online than in person.
In the digital domain, Watershed's dShed.net website displays digital art from international artists alongside work by local community groups. It hosts the annual online short-film festival Depict.org, selecting "micro films" (no more than ninety seconds long) from around the world, giving a cash prize to the winner. In 2006 eShed.net began development as a showcase for digital art made by young people in and around Bristol. Staff at Watershed were also involved with creating and running electricpavilion.org, electricdecember.org and bristolstories.org.
Dshed.net provides a platform for artists, communities and producers to explore various forms of new media experimentation an collaboration. DShed.net hosts online video of some of the talks at Watershed, project resources and short original digital productions. ElectricDecember.org is an annual online advent calendar which has run since 1999.
Watershed subsidiary iShed was established in 2007 to produce creative collaborations, support new ideas, explore emerging technologies and develop talent. iShed‘s portfolio includes commissioning schemes, events, research and consultancy produced through local, national and international partnerships with industry, artists and universities. Its main activities are the Sandbox funding schemes Media Sandbox and Theatre Sandbox. iShed also runs The Pervasive Media Studio, a partnership between Watershed, HP Labs and UWE set up to support interdiscplinary research and development. The Pervasive Media Studio was previously located in the Leadworks building in Anchor Square Bristol until 2011 when it moved to the Watershed building.
- Zimmerman, Karl (26 March 1989). "A Bristol Visit Anchored In the Past". New York Times. Retrieved 20 April 2011.
- "21 Films For Birthday Of The Watershed". Bristol Evening Post. 29 May 2003.
- The Pervasive Media Studio Film by FutureStory, Centre for Cities
- "UWE bid to develop media hub". Times Higher Education. 2001-08-10. Retrieved 2008-12-31.
- "Celebrating a watershed in creativity". Bristol Evening Post. 15 September 2007.
- Leicester, Graham; Bill Sharpe (2010). Producing the Future: Understanding Watershed's Role in Ecosystems of Cultural Innovation. International Futures Forum. p. 32.
- "Canon's Marsh Goods Shed". Images of England. English Heritage. Retrieved 7 May 2011.
- Stratton, Michael (2000). "Regeneration Through Heritage Database". Industrial buildings: conservation and regeneration. Taylor & Francis. pp. No page number. ISBN 978-0-419-23630-6. Retrieved 20 April 2011.
- "City Arts Centre in £2 mil facelift". Bristol Evening Post. 12 March 2004.
- "Pete's seat in cinema". Bristol Evening Post. 18 March 2004.
- "RESFEST 2002". Creative Review. 14. 8 October 2002. ISSN 0262-1037.
- "Cube Launch Film Festival". Bristol Evening Post. 2 October 2003.
- "Watershed Media Centre at Culture24". Retrieved 2009-12-16.
- "The counter: Five of the best indie cinemas". Independent on Sunday. 21 May 2000.
- Pulver, Andrew (1 March 2002). "Why the indies matter". The Guardian.
- Fleming, Tom (2003). "Introducing the Creative Grid: Connecting Creative Places for Global Competitiveness" (MS Word). DCMS Creative Economy Programme: Infrastructure Working Group. Retrieved 2008-12-31.
- Kelly, Jane; Price, Mary (24 February 2003). "UWE Appoints First Watershed Fellow". Press Office. University of the west of England. Retrieved 5 October 2010.
- "dShed". Watershed Media Centre. Archived from the original on 2008-07-19. Retrieved 2008-12-31.
- "Electric December 08". AWatershed. Retrieved 2008-12-31.
- Media Sandbox new digital commissions, Arts Council England website, October 2010
- Click for curtain-up: technology and theatre, The Guardian, 9 November 2010
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