||This biographical article needs additional citations for verification. (January 2010)|
19 January 1961 |
|Labels||Red or Dead|
Wayne Andrew Hemingway, MBE (born Morecambe, Lancashire, 19 January 1961) is an English fashion designer and co-founder of Red or Dead. He is also chairman of the 'South Coast Design Forum', and chair of Building For Life (the national standard for well-designed homes and neighbourhoods forum).
Early life and education
Hemingway's earliest memories are of his mother and grandmother dressing him up as Elvis, a Beatle or Tarzan and being paraded up and down Morecambe pier. His grandfather worked at Grimethorpe colliery as a civil engineer. He lived on Thirlmere Drive (next door to Eric Morecambe's mum) and attended Lancaster Road school. He was school mates with Tim Smithson.
|“||It was £6 rent for the stall and we took £80 the first day. It just took off from there.||”|
They did so well that by the end of the year they had 16 stalls at the market, with shipments of second-hand clothing and footwear brought in from all over the world. The realisation that money could be made from fashion suddenly dawned on him.
By 1983, they had opened a shop in fashionable Kensington, London. Selling Gerardine's self-made clothes. That same year, the first Red or Dead collection was also created, inspired from Russian peasant clothing. It was well received and they obtained a huge order from US department store Macy's. Red or Dead stores began to sell Dr. Martens work-wear shoes as a fashion item, thus began a range of fashion shoes within the stores.
With Gerardine, Wayne built Red or Dead into a label that received global acclaim resulting in winning the British Fashion Council's Streetstyle Designer of the Year Award for an unprecedented 3 consecutive years in 1996, 1997 and 1998.<refname=bbcwayne/>
After 21 consecutive seasons on the catwalk at London Fashion Week, Wayne and Gerardine sold Red or Dead in a multi million cash sale. That sale financed Geraldine's design of their house in Chichester, West Sussex. The house cost to build and furnish around £330,000 (in 2005). It also comes with 3 acres of land.
In 1999, having sold Red or Dead, they set up 'HemingwayDesign', which specialises in affordable and social design. The highest profile project was, The Staiths South Bank, an 800 property mass market housing project on Tyneside for Taylor Wimpey Homes where HemingwayDesign are involved from the master planning, the architecture through to the landscaping and marketing of this groundbreaking project. Over 500 homes are now lived in and The Staiths has won a series of high-profile awards, including Housing Design Awards (best large project in 2005) and Building Magazine's "Best Housing-Led Regeneration Project" as well as a Building For Life and the highest rating of any large-scale scheme in a recent CABE audit. Other major projects include'The Bridge Dartford', a development of 1000 designer homes in Kent.
Wayne and the team put on a new cultural event in August 2010, the 'Vintage Festival'. In 2011, the festival took place London at Southbank Centre in London, as part of the 60th Anniversary of the Festival of Britain (held originally in 1951), and again in 2012. In 2013, the Vintage Festival took place in Glasgow and Morecambe. Wayne said
|“||We loved visiting Glasgow when we had our Red or Dead shop on Buchanan Street and have always enjoyed visiting Glasgow's Merchant City.||”|
A Vintage New Year was held at Southbank Centre in 2013. October 2013 saw the launch of Vintage presents A Classic Car Boot Sale.
In 2012, Wayne, his wife Gerardine, and the 'HemingwayDesign' team have been appointed as designers of the historic and disused Dreamland site in Margate. This includes transformation and branding for the £10m heritage theme park.
In 2014 Mr Hemingway's company introduced a new London Underground staff uniform, the headline "There's a new Tube uniform and it might just hurt your eyes" appeared in the Daily Mirror (3/11/2014) and invited readers to vote on the uniform, the uniform will be trialled at several stations and train depots before being introduced company wide in 2015. 
Wayne has also written a few design books.
- Kitsch (20th Century Icons), (Publisher) Absolute Press, 2 December 1999, ISBN=978-1899791972
- Just Above The Mantelpiece: Mass-Market Masterpieces, (Publisher) Booth-Clibborn Editions, 22 November 2002 ISBN=978-1861541949
- Mass Market Classics: A Celebration of Everyday Design, (Publisher) RotoVision, 29 August 2003, ISBN=978-2880467340
- Cocktail Shakers Lava Lamps Tuppe,(Publisher) Rockport Publishers Inc, 28 November 2003, ISBN=978-1592530458
- Home Buyer S Guide Counter-pack, The: What to Look & Ask for When Buying a New Home, (Publisher) Black Dog Publishing, 1 July 2004, ISBN=978-1904772125
- Richard Okon: Prefab Publisher, (Publisher) Photographers' Gallery, Nov 2006, ISBN=978-0907879770
- Place to Live (with Geraldine), (Publisher) Quadrille Publishing, 5 September 2011, ISBN=978-1844008193
- The Vintage Fashion Bible: The Complete Guide to Buying and Styling Vintage Fashion from the 1920s to 1990s, (Publisher) David & Charles Publishers, 30 September 2014, ISBN=978-1446304426
Wayne and Gerardine Hemingway were both appointed MBE in 2006, for services to the design industry, in the Queen's Birthday Honours. They live in Chichester, West Sussex and have four children. Jack, 27, is a designer, Tilly, 26, is an urban designer, Corry, 23, is an artist and Beck, 19, is an apprentice professional cricketer. They also have a springer spaniel called 'Minnie'. Wayne still returns to his hometown of Morecambe whilst visiting his mum Maureen, who lives in Garstang.
- "Birth details at freebmd.org.uk". freebmd.org.uk. 31 December 2011. Retrieved 1 January 2012.
- Jackson, Tina Jackson (8 April 2013). "Wayne Hemingway: My family values". London: theguardian.com. Retrieved 5 February 2014.
- "Tattenham Corner". London: The Observer. 14 July 2002. Retrieved 24 July 2009.
- "Red Indian's Son in Style Pow-Wow". The Cumberland News. 23 November 2004. Retrieved 26 July 2009.
- "Wayne plays the regeneration game". Morecambe: The Visitor. 28 January 2004. Retrieved 16 January 2014.
- "Wayne Hemmingway – "they call me a designer"". www.northumbria.ac.uk. 21 November 2005. Retrieved 5 February 2014.
- Jones, Chris (8 November 2002). "Wayne Hemingway: Earnest about design". BBC News.
- Tyzack, Anna (21 January 2014). "My perfect weekend: Wayne Hemingway, designer and youth ambassador". www.telegraph.co.uk. Retrieved 5 February 2014.
- Abrahams, Charlotte (19 November 2005). "Access all areas". www.theguardian.com. Retrieved 5 February 2014.
- "The Staiths, Gateshead". www.hdawards.org. 2005. Retrieved 5 February 2014.
- "Best housing-led regeneration project". www.building.co.uk. 2 December 2005. Retrieved 5 February 2014.
- "Viewpoint: Wayne Hemingway". bbc.co.uk. 26 March 2007. Retrieved 22 April 2014.
- "Third of Boscombe's Hemingway beach pods still unsold". BBC News. 21 January 2014. Retrieved 5 February 2015.
- Douglas, Robert; Grimshaw, John (2010). Cycling in the North of England. AA Publishing. ISBN 978-0749565329.
- "Wayne and Gerardine Hemingway's vintage festival set to make a Scottish debut at Glasgow's Merchant City Festival". www.glasgow.gov.uk. February 2013. Retrieved 5 February 2014.
- "Vintage presents the Classic Car Boot Sale at the Southbank Centre, London 15th & 16th March 2014". www.vintagefestival.co.uk. 2013. Retrieved 5 February 2014.
- "Margate Dreamland: Wayne Hemingway to design new site". www.bbc.co.uk. 7 November 2012. Retrieved 2 May 2013.
- "Red or Dead founder receives University honour". www.leedsmet.ac.uk. 25 July 2012. Retrieved 5 February 2014.
- Humphreys, Jemma (6 November 2008). "Burnley's Claret colour banned by Blackburn Rovers-supporting designer". www.lancashiretelegraph.co.uk. Retrieved 7 March 2013.
- "It's called the butt". youtube.com. 30 November 2007. Retrieved 5 February 2014.
- HemingwayDesign website
- Wayne Hemingway at the Fashion Model Directory
- Wayne Hemingway – A Master of Class in Career Advice
- South Coast Design Forum
- Wayne Hemingway talk as a part of the London Festival of Architecture
- Wayne talks about his work in residential property, his home in West Sussex, and his views on design in a video interview with property portal Primelocation.com