Wayne Hemingway

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Wayne Hemingway
Wayne Hemingway New Adventures.jpg
Hemingway in 2013
Born (1961-01-19) 19 January 1961 (age 57)
Morecambe, England
Nationality English
Label(s) Red or Dead

Wayne Andrew Hemingway, MBE (born 19 January 1961)[1] is an English designer and co-founder of Red or Dead.[2] He is also on the Design Council Trustee Board[3] and having been with the Commission for Architecture and the Built Environment (CABE) for a decade since its inception (as Chair of Building For Life) is now on the Design Council CABE Committee. Hemingway is a Professor in The Built Environment Department of Northumbria University, a Doctor of Design at Wolverhampton, Lancaster and Stafford, a Fellow of Blackburn College and a Senior Fellow of Regent's University London.

Early life and education[edit]

Hemingway was born in Morecambe, Lancashire, the son of Mohawk chief and former wrestler Billy Two Rivers.[4] His father left the family and returned to Canada when Wayne was three years old, but the two later resumed contact.[5][6]

Hemingway's earliest memories are of his mother and grandmother dressing him up as Elvis, a Beatle or Tarzan and being paraded up and down Morecambe pier.[7] His grandfather worked at Grimethorpe colliery as a civil engineer.[4] He lived on Thirlmere Drive and attended Lancaster Road school.[8]

In 1979 he completed a Degree in Geography and Town Planning at University College London,[9] and subsequently completed an MA in Fashion at the University of Surrey.[10]

On 25 June 2014, Wayne Hemingway and his wife, Gerardine Hemingway, were conferred as Honorary Senior Fellows of Regent's University London.


Hemingway started his fashion career by selling items from his wardrobe, and that of his childhood sweetheart (now wife) Gerardine, in Camden Market.[7]

They proved successful, and by the end of the year they had 16 stalls at the market, with shipments of second-hand clothing and footwear brought in from all over the world.[2]

By 1983, they had opened a shop in fashionable Kensington, London. Selling Gerardine's self-made clothes. That same year, the first Red or Dead collection was also created, inspired by Russian peasant clothing. It was well received and they obtained a large order from US department store Macy's. Red or Dead stores began to sell Dr. Martens work-wear shoes as a fashion item, thus began a range of fashion shoes within the stores.[2]

The couple built Red or Dead into a label that received global acclaim resulting in winning the British Fashion Council's Streetstyle Designer of the Year Award for 3 consecutive years in 1996, 1997 and 1998.[11]

After 21 consecutive seasons on the catwalk at London Fashion Week, they sold Red or Dead in a multimillion-pound cash sale. That sale financed Geraldine's design of their house in Chichester, West Sussex.[12] The house cost around £330,000 to build and furnish (in 2005).[13]

In 1999, having sold Red or Dead, they set up 'HemingwayDesign', which specialises in affordable and social design. The highest profile project Homes. the Staiths South Bank, an 800 property mass market housing project on Tyneside for Taylor Wimpey Homes[14] Award has won a series of high-profile awards, including the 2005 Housing Design Award for best large project[15] and Building Magazine's "Best Housing-Led Regeneration Project"[16] and the highest rating of any large-scale scheme in a recent CABE audit.[7] Other major projects include The Bridge Dartford, a development of 1,000 homes in Kent.[17]

Hemingway has designed beachpods in Boscombe for rent and sale, which raised over £1 million for the local authority.[18]

In 2010, he wrote the foreword to the book Cycling in the North of England.[19]

Hemingway's team organised a new cultural event in August 2010, the 'Vintage Festival'. In 2011, the festival took place at Southbank Centre in London, as part of the 60th Anniversary of the Festival of Britain (held originally in 1951), and again in 2012. In 2013, the Vintage Festival took place in Glasgow[20] and Morecambe. Hemingway said

A Vintage New Year was held at Southbank Centre in 2013. October 2013 saw the launch of Vintage presents A Classic Car Boot Sale.[21]

In 2012, Wayne, his wife Gerardine, and the 'HemingwayDesign' team were appointed as designers of the historic and disused Dreamland site in Margate. This included the transformation and branding of the £10m heritage theme park.[22]

In 2012, Hemingway received an honorary degree ('Doctor of Arts') from Leeds Metropolitan University.[23]

In 2014, Hemingway's company introduced a new London Underground staff uniform, initially trialled at several stations and train depots before being introduced company-wide in 2015.[24] In the same year, it was announced he was to become patron of The Unite Foundation, a charity providing free university accommodation to young people in the UK from challenging backgrounds.[25]


Wayne has also written a few design books.


Wayne and Gerardine Hemingway were both appointed MBE in 2006, for services to the design industry, in the Queen's Birthday Honours.[26] They live in Chichester, West Sussex and have four children.[4] Jack, 27, is a designer, Tilly, 26, is an urban designer, Corry, 23, is an artist and Beck, 19, is an apprentice professional cricketer. They also have a springer spaniel called 'Minnie'.[12] Wayne still returns to his hometown of Morecambe whilst visiting his mother Maureen, who lives in Garstang.[8]

He is a supporter of Blackburn Rovers[27] and became an Honorary Patron of leading Blackburn Rovers supporters group, The BRFC Action Group in May 2012.

Hemingway has made several appearances on the Sky Sports 2 TV show Soccer AM.[28]


  1. ^ "Birth details at freebmd.org.uk". freebmd.org.uk. 31 December 2011. Retrieved 1 January 2012. 
  2. ^ a b c http://www.redordead.com/history
  3. ^ Design Council Trustee Board
  4. ^ a b c Jackson, Tina Jackson (8 April 2013). "Wayne Hemingway: My family values". London: theguardian.com. Retrieved 5 February 2014. 
  5. ^ "Tattenham Corner". London: The Observer. 14 July 2002. Retrieved 24 July 2009. 
  6. ^ "Red Indian's Son in Style Pow-Wow". The Cumberland News. 23 November 2004. Retrieved 26 July 2009. [permanent dead link]
  7. ^ a b c http://www.londonsdc.org/londonleaders/profile.aspx?ID=26
  8. ^ a b "Wayne plays the regeneration game". Morecambe: The Visitor. 28 January 2004. Retrieved 16 January 2014. 
  9. ^ "Wayne Hemmingway – "they call me a designer"". www.northumbria.ac.uk. 21 November 2005. Retrieved 5 February 2014. 
  10. ^ ‘HEMINGWAY, Wayne Andrew’, Who's Who 2016, A & C Black, an imprint of Bloomsbury Publishing plc, 2016
  11. ^ a b Jones, Chris (8 November 2002). "Wayne Hemingway: Earnest about design". BBC News. 
  12. ^ a b Tyzack, Anna (21 January 2014). "My perfect weekend: Wayne Hemingway, designer and youth ambassador". www.telegraph.co.uk. Retrieved 5 February 2014. 
  13. ^ Abrahams, Charlotte (19 November 2005). "Access all areas". www.theguardian.com. Retrieved 5 February 2014. 
  14. ^ http://www.startups.co.uk/wayne-hemingway_1.html
  15. ^ "The Staiths, Gateshead". www.hdawards.org. 2005. Retrieved 5 February 2014. 
  16. ^ "Best housing-led regeneration project". www.building.co.uk. 2 December 2005. Retrieved 5 February 2014. 
  17. ^ "Viewpoint: Wayne Hemingway". bbc.co.uk. 26 March 2007. Retrieved 22 April 2014. 
  18. ^ "Third of Boscombe's Hemingway beach pods still unsold". BBC News. 21 January 2014. Retrieved 5 February 2015. 
  19. ^ Douglas, Robert; Grimshaw, John (2010). Cycling in the North of England. AA Publishing. ISBN 978-0749565329. 
  20. ^ a b "Wayne and Gerardine Hemingway's vintage festival set to make a Scottish debut at Glasgow's Merchant City Festival". www.glasgow.gov.uk. February 2013. Retrieved 5 February 2014. 
  21. ^ "Vintage presents the Classic Car Boot Sale at the Southbank Centre, London 15th & 16th March 2014". www.vintagefestival.co.uk. 2013. Retrieved 5 February 2014. 
  22. ^ "Margate Dreamland: Wayne Hemingway to design new site". www.bbc.co.uk. 7 November 2012. Retrieved 2 May 2013. 
  23. ^ "Red or Dead founder receives University honour". www.leedsmet.ac.uk. 25 July 2012. Retrieved 5 February 2014. 
  24. ^ https://www.mirror.co.uk/news/uk-news/theres-new-tube-uniform-might-4558315
  25. ^ http://www.unitefoundation.co.uk/
  26. ^ http://www.staffs.ac.uk/about_us/about_the_university/doctors/2008/wayne_hemingway_and_gerardine_hemingway.jsp
  27. ^ Humphreys, Jemma (6 November 2008). "Burnley's Claret colour banned by Blackburn Rovers-supporting designer". www.lancashiretelegraph.co.uk. Retrieved 7 March 2013. 
  28. ^ "It's called the butt" Check |url= value (help). youtube.com. 30 November 2007. Retrieved 5 February 2014. 

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