The opening track, "Morning Moon", was released on the band's website in advance of the album's release. The first single, "Love Is a First", was released February 27, 2009 and peaked at #22 on the Canadian Hot 100.
On April 6, 2009, to coincide with the release of We Are the Same, The Tragically Hip performed at The Bathouse Recording Studio in a concert that was screened live in Cineplex theatres across Canada.
The album sold just under 27,000 copies in its first week and debuted at #1 on the Canadian Albums Chart, making it the band's eighth #1 on the chart. In the U.S. it peaked at #148 on the Billboard 200. The album reached platinum certification in Canada the year it was released.