We Heart It

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We Heart It
WHI logo 2016.png
WeHeartit homescreen (Nov 2017).PNG
Available inMultilingual (23)
Area servedWorldwide
OwnerSuper Basic, LLC.
Founder(s)Fabio Giolito
Alexa rankPositive decrease 3636 (December 2018)[1]
UsersIncrease 45 million
LaunchedJanuary 3, 2008; 11 years ago (2008-01-03)
Current statusActive

We Heart It is an image-based social network. We Heart It describes itself as "A home for your inspiration" and a place to "Organize and share the things you love."[2] Users can collect (or "heart") their favorite images to share with friends and organize into collections. Users can access the site through a web browser or We Heart It's iOS and Android mobile apps.


Logo used until 12 December 2016

We Heart It was founded in 2008 by Fabio Giolito, a native of Brazil.[3] He started the site as a side project around the idea of "hearting" photos and saving them for sharing with friends. What started as a tool for himself and friends, the product grew organically from there.[4] When growth began to surge, Fabio brought on co-founder Bruno Zanchet to help focus on infrastructure. The two took on some seed funding and the site became an incorporated business in California in 2011.[5]


We Heart It was incorporated in the United States in 2011. Its headquarters are located in San Francisco and has a team of 25 employees.[6]

As of June 2013, We Heart It raised $8 million in Series A funding from White Oak and IDG Ventures.[7]

As of February 2014, We Heart It ranks 754 in Alexa's global traffic rank.[8]

In May 2014, We Heart It rolled out mobile advertising in the app.[9]

As of January 2016, We Heart It announced a video content partnership with Popular TV.[10]

As of June 2016, We Heart It formed a strategic partnership with influencer marketing company The Blu Market, led by co-CEOs Steven Forkosh and Jonas Brothers singer Kevin Jonas, in hopes of attracting more users and advertisers.[11]

We Heart It is no longer incorporated in the United States. It is now owned by Super Basic, LLC. It no longer has an office or any employees in San Francisco.


We Heart It is a visual platform that supports still images, animated GIFs, and video.

It offers follow icons, live widgets, and share buttons for users who want to incorporate We Heart It on their website or blog.[12]

We Heart It is known for its positive community, since there are no features for commenting, users feel more comfortable posting content since it will not receive negative comments as it might on other social networks.[13]

In December 2015, the companion app Easel was released. With Easel, users can create custom images with quotes, filters, and colors to share on We Heart It or other social media apps.[14]

Since 2015, Weheartit has launched a Heartist program to award its top users. These 'Heartists' are leaders in creativity and are known to inspire other members of the community. These people are a selection of the most engaged WHI users every year, and Weheartit awards them with a pink star badge that shows on people's profile pictures.[15]

In late August 2017, the feature Articles was released on the site to even further its users' creativity. With this function, the community is now able to share poems, recipes, opinions, creative thoughts and ideas, advice; anything you are able to write down.[16] A while later, “Reactions” were added to the site where you could react to the articles with 5 different options.[17] If you did not want to heart an article, you had the choice to react to it still, while it not having to appear in your canvas. In 2018, reactions for images were added as well.


In December 2013, We Heart It reached 25 million monthly users.[18] Four out of five of the site's over 25 million users are under 24 years old, and more than 70 percent are female.[19] We Heart It has an average user age of 19.[20]

On average, We Heart It members spend more than 16.5 minutes on the site at a time. The average mobile app users opens the app over 25 times per month.[5]

In March 2015, We Heart It introduced a new postcard feature allowing its 30 million registered users to message one another with images.[21]

The Huffington Post cited We Heart It as one of the "10 Happiest Places On The Internet"[22] for finding a smile or inspiration on.

We Heart It was chosen as one of Google Play's Best Apps of 2013.[23] and Best Apps of 2015[24]


  1. ^ "Weheartit.com Site Info". Alexa Internet. Retrieved December 21, 2018.
  2. ^ "We Heart It | About". Retrieved 17 May 2013.
  3. ^ Shontell, Alyson. "There Is A Very, Very Big Pinterest Competitor With More Than 600 Million Monthly Pageviews". Business Insider. Retrieved 23 April 2013.
  4. ^ Shontell, Alyson. "Another Pinterest Has Arrived In Silicon Valley: WeHeartIt Snags $8 Million With 20 Million Uniques". Business Insider. Retrieved 27 June 2013.
  5. ^ a b Taylor, Colleen. "We Heart It, The Social Photo Phenom That's Quietly Amassed 20M Monthly Users, Nabs $8M Funding". Techcrunch. Retrieved 27 June 2013.
  6. ^ Taylor, Colleen. "Hands-On With The Revamped iOS App For We Heart It, The Feel-Good Social Photo Site". Tech Crunch. Retrieved 24 July 2014.
  7. ^ Gannes, Liz. "We Heart It, Image Site That's a Favorite of Young Ladies, Raises $8M". All Things D. Retrieved 27 June 2013.
  8. ^ "Alexa Statistics Summary for weheartit.com". Alexa. Retrieved February 10, 2014.
  9. ^ Wagner, Kurt. "With Nearly 30 Million Users, We Heart It Tests Loyalty With Ads". Mashable. Retrieved 13 May 2014.
  10. ^ Ben, Frederick. "Popular Teams With We Heart It, Brings Video To App". Mediapost. Retrieved 2 February 2016.
  11. ^ Tadena, Nathalie. "We Heart It Teams Up With The Blu Market to Expand Social Network's Reach". Wall Street Journal. Retrieved 2 June 2016.
  12. ^ Ray, Mitt. "How to Get Started With We Heart It [Complete Guide]". Yahoo! Small Business Advisor. Retrieved 21 May 2014.
  13. ^ Jones, Stacy. "The Most Popular Social Network You've Never Heard Of--Until Now". Fast Company. Retrieved 13 December 2013.
  14. ^ Perez, Sarah. "We Heart It, The Image-Sharing Site Used By 40 Million Teens, Launches Its Second App, Easel". TechCrunch. Retrieved 21 December 2015.
  15. ^ "We Heart It, Named To Best Apps Of 2015 By Google, Launches Heartist Program To Recognize Its Top Members". prnewswire. Retrieved 9 December 2015.
  16. ^ "Introducing Articles!". WeHeartIt. Retrieved 24 August 2017.
  17. ^ "Introducing Reactions!". WeHeartIt. Retrieved 27 December 2017.
  18. ^ Taylor, Colleen. "Now With 25M Monthly Users, Social Photo Startup We Heart It Partners With Teen Vogue & Others". TechCrunch. Retrieved 13 December 2013.
  19. ^ Hockenson, Lauren. "With more than 25M users, We Heart It has found a niche with girls under 24". GigaOm. Retrieved 22 April 2014.
  20. ^ Schallau, April. "App Provides Positive Way For Users to Interact". WomensForum. Retrieved 28 October 2014.
  21. ^ Perez, Sarah. "We Heart It, The Image-Sharing Site Used By 40 Million Teens, Launches Its Second App, Easel". TechCrunch. Retrieved 16 January 2016.
  22. ^ Gregoire, Carolyn (30 January 2013). "Inspiring Websites: The 10 Happiest Places On The Internet". The Huffington Post. Retrieved 3 May 2013.
  23. ^ "Play Picks Apps - Our Best Apps of 2013". Google Play. Retrieved 17 December 2013.
  24. ^ "Best Apps of 2015". Google Play. Retrieved 14 December 2016.

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