We Ride: The Story of Snowboarding

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We Ride: The Story of Snowboarding
Directed by Orlando von Einsiedel
John Drever
Produced by Paz Parasmand
Starring Jason Lee
Chuck Barefoot
Mike Basich
Tom Burt
Mike Chantry
Terje Håkonsen
Todd Richards (snowboarder)
Ståle Sandbech
Gigi Rüf
Regis Roland
Jake Burton Carpenter
Tom Sims
Craig Kelly (snowboarder)
Music by Patrick Jonsson
Edited by Katie Bryer [1]
Release date
  • 31 January 2013 (2013-01-31)
Running time
92 minutes
Country United Kingdom
Language English

We Ride: The Story of Snowboarding[2] is a feature-length documentary produced by Burn (energy drink), and filmed and edited by creative production company Grain Media.

The film traces snowboarding’s routes back to the very beginning of the sport, starting in 1965 with Sherman Poppen’s home-made invention for children, chronicling its boom in the 90s up to its present mainstream status as a global cultural phenomenon. We Ride features interviews with some of the sport’s most influential figures, including Todd Richards, Jake Burton Carpenter, Tom Sims, Craig Kelly, and burn-sponsored snowboarders Ståle Sandbech and Gigi Rüf. It was narrated by actor, comedian and pro-skater Jason Lee (actor) and directed by Grain Media founders Jon Drever and Orlando von Einsiedel, who had been a pro-snowboarder before turning his hand to film.[3]

The film premiered at the opening of the annual snowboarding contest Air & Style in Innsbruck on 31 January 2013,[4] and made its online premiere on 24 February 2013.[5]


  1. ^ Katie Bryer Editor, Website.
  2. ^ "burn PRESENTS: We Ride - The Story of Snowboarding (Full Movie)". Retrieved 21 March 2013. 
  3. ^ "Orlando Von Einsidedel". www.yourworldview.org.uk. Retrieved 21 March 2013. 
  4. ^ Gavelda, Ben. "WE RIDE THE STORY OF SNOWBOARDING WORLD PREMIERE". snowboarding.transworld.net/. Retrieved 21 March 2013. 
  5. ^ "WE RIDE: THE STORY OF SNOWBOARDING ONLINE PREMIERE FEBRUARY 24TH". www.yobeat.com. Retrieved 21 March 2013.