We the Kings formed in 2005 while its member attended Manatee High School. The band's line-up consisted of vocalist Travis Clark, guitarist Hunter Thomsen, bassist Drew Thomsen. and drummer Danny Duncan. In summer, the group toured with Don't Die Cindy.PureVolume, a place where people could upload their music, helped the band's popularity.
According to Travis Clark, the album was "really guitar driven, with those poppy catchy choruses".
In September, the group went on the School's for Fools tour across the US, alongside Valencia, Just Surrender and Metro Station. However, partway through the tour Valencia had to drop off the tour due to their vocalist Shane Henderson having strep throat. As a result, Just Surrender headlined the rest of the dates. The group supported Boys Like Girls on their US headlining tour, dubbed Tourzilla, from late September to late October. It was released on October 2, 2007. In February and March 2009, the group went on a headlining US tour, dubbed The Secret Valentine Tour, with support from The Maine, The Cab, There for Tomorrow and VersaEmerge.