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Website architecture is an approach to the design and planning of websites that involves technical, aesthetic and functional criteria. As in traditional architecture, the focus is on the user and on user requirements. This requires particular attention to web content, the business plan, usability, interaction design, information architecture and web design. It also includes deciding technology stack, site map and navigation system of website.
Website architecture considers aesthetics and critical theory. Both ideas emphasise the structural aspects of information. Structuralism is an approach to knowledge which has influenced a number of academic disciplines including aesthetics, critical theory and postmodernism. Web 2.0, because it involves user-generated content, directs the website architect's attention to the structural aspects of information.
Website architecture vs. web design
"Website architecture" is a term used for the intellectual discipline of organizing website content. "Web design" describes the practical tasks, part-graphic and part-technical, of designing and publishing a website. An analogy would be the task of editing a newspaper or magazine and its graphic design and printing.