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Website promotion is the continuing process used by webmasters to improve content and increase exposure of a website to bring more visitors.:210 Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed.:314
With the rise in popularity of social media platforms, many webmasters have moved to platforms like Facebook, Twitter and Instagram for viral marketing. By sharing interesting content, webmasters hope that some of the audience will visit the website. Examples of viral content are infographics and memes.