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Webtrekk GmbH
Industrysoftware Development, Web analytics, Online advertising
FounderChristian Sauer (CEO, Founder), Norman Wahnschaff (Chief Technology Officer, Co-Founder)
HeadquartersRobert-Koch-Platz 4, 10115 Berlin
Number of locations
Amsterdam Netherlands, Beijing China, Milano Italy, Madrid Spain, San Francisco USA, Wiesbaden Germany
Area served
  • Digital Intelligence Suite
  • Webtrekk Analytics
  • User Relationship Management
  • Marketing Automation
  • Tag Integration
  • Customer Journey
  • Testing
RevenueIncrease Over 10M € EUR (2013)
Number of employees
100+ (2013)

Webtrekk GmbH is a customer intelligence platform that allows companies to connect, analyze and activate user and marketing data across all devices. Webtrekk's flagship product, the Webtrekk Suite, contains analytics, data management and personalization solutions.


Webtrekk was founded in 2004 by CEO Christian Sauer and CTO Norman Wahnschaff. In 2009, Webtrekk received a €1 million venture capital investment from Corporate Finance Partners[1] as the winners of a Awin-sponsored Publisher Initiative Contest.[2] In 2012, Webtrekk won the Frost & Sullivan Award for "Finally Bringing the ‘Real Time’ Into Online/Digital Analytics".[3] In 2014, Webtrekk closed its third round of financing, collecting a total of up to €25 million from DPE Deutsche Private Equity.[4][5]

Solutions and Features[edit]

Webtrekk Analytics is fully integrated with the other modules of the Webtrekk Suite, including Webtrekk DMP and Webtrekk Marketing Automation. These integrations enable, for example, customers to use Webtrekk DMP to create segments based on their analytics data, and then feed those segments into Marketing Automation to trigger targeted messages, banners, layers, etc.

Access to raw data is a core component of Webtrekk's Analytics package. That data can be exported to third-party tools, or used to carry out in-depth analyses within Webtrekk Analytics.

The Suite's customizable dashboard engine enables customers to display, and can be connected to external data sources such as social media channels and CRM systems.

Consulting and support is another part of Webtrekk's offering. A consulting unit works with customers on specific, large-scale projects, while a support team is available to answer questions about the functions and interface of Webtrekk products.

Digital Intelligence[edit]

According to Webtrekk, Digital Intelligence is the ability to collect, manage and utilise data to create a user-centric approach to business and marketing strategy.[6] This requires integration between analytics data, user-centric profiles and segments, as well as flexible automation software. Data about users and their behaviour is therefore not distinct or "siloed off" from marketing tools, but instead can be used as the foundation for campaigns.


Webtrekk has contracts with customers in more than 30 countries, including several in Europe, China, the United Arab Emirates and more. Customers come from multiple industries, including e-commerce, publishing, finance, travel and hospitality, telecommunications and entertainment. Some of the more notable Webtrekk customers are Tommy Hilfiger, Nike, Hugo Boss, Red Bull Media House, McDonald's, Zalando, BNP Paribas, Allianz, BILD.de, ProSiebenSat.1 Digital, Esprit, Medion, Douglas, Rebuy, Hotel.de and Mister Spex, among many others.

Privacy Certification[edit]

The products have been privacy certified by the German TÜV association to confirm Data Privacy and Security.[7][8] All of Webtrekk’s data servers are located in Germany and housed in data centres that have been certified by the International Organization for Standardization.


  1. ^ Corporate Finance Partners website
  2. ^ "zanox to Launch $2 Million Application Store Contest at 2009 Web 2.0 Expo". www.businesswire.com. Retrieved 2015-08-27.
  3. ^ "Frost & Sullivan Recognises Webtrekk for Finally Bringing the 'Real Time' Into Online/Digital Analytics". www.frost.com. Retrieved 2015-08-27.
  4. ^ "DPE backs German digital analytics firm Webtrekk". StrategyEye - Digital Media. Retrieved 2015-08-27.
  5. ^ Butcher, Mike, Tech Crunch. "Deutsche Private Equity to Scale up Analytics Platform".
  6. ^ "Webtrekk Digital Intelligence Suite".
  7. ^ "TÜV Saarland » Geschäftsfelder » Zertifizierungen » Telekommunikation und Datenschutz". www.tuev-saar.net. Retrieved 2015-08-27.
  8. ^ Marketing, ADZINE - Magazin für Online. "Webtrekks Webanalyse-Software Q3 erhält TÜV Zertifikat". www.adzine.de. Retrieved 2015-08-27.

"TÜV Saarland » Geschäftsfelder » Zertifizierungen » Telekommunikation und Datenschutz" is a dead link!

External links[edit]