Wei Brian

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Wei Brian is a skin care entrepreneur and CEO of Wei East and Wei Beauty Brands.[1]

Early life[edit]

Wei Brian was born in 1963 and lived in Wuhan, the capital city of the Hubei Province found in Central China. Brian earned a Bachelor of Science degree at Wuhan University. In 1985, Brian came to the United States to obtain her master's degree in Computer Science at Drexel University in Philadelphia, PA.

Career[edit]

In 2002 Brian began selling her Wei East line on HSN (Home Shopping Network).[2]

In the beginning several HSN executives were cautious of the idea of using her sales idea. At first Wei Brian had almost no media training. She had a strong accent, [3] and this gave her credibility that increased her sales volumes.[4] Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng) and Michael Zakkour, authors of China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them, wrote that Brian's "passion and authenticity came through."[3]

According to Women’s Wear Daily, in 2010 Brian partnered with Space NK stores in the United Kingdom and United States to introduce a 12-unit prestige treatment line called WEI Beauty.[5] In 2009 Brian won the Asian Women in Business Entrepreneurial Leadership Award. Brian also launched We Help, a community outreach program dedicated to a variety of philanthropic causes. Its first priority was to support families faced with Autism, through contributions to Autism Speaks and the Autism Treatment Center of America.[6]

Featured in Oprah's "O" Magazine - March 2008 issue.

Featured in Forbes Asia article titled "China Fashion & Design 30", featuring 30 of the top influencers in China Fashion, Jewelry, Beauty, Architecture & Home Décor industries - December 2015 issue. Featured in December 2015 Forbes Asia

References[edit]

  1. ^ Liao, Sharon. "Natural Beauty Gurus: the 10 Questions I Always Ask, Wei Y. Brian". Whole Living Daily. Retrieved November 28, 2012. 
  2. ^ Sandoval, Kate (March 2008). Spotlight on Wei Yang Brian. Hearst Magazine, A Division of the Hearst Corporation. New York. p. 132. 
  3. ^ a b Chan, Savio and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 162. ISBN 1118834747, 9781118834749. print: ISBN 978-1-118-83474-9 p. 162. ("From East to West to Wei East", start p. 161, in Chapter 18: Marketing)
  4. ^ Chan, Savio and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 163. ISBN 1118834747, 9781118834749. print: ISBN 978-1-118-83474-9 p. 163. ("From East to West to Wei East", start p. 161, in Chapter 18: Marketing)
  5. ^ Brid, Costello. "Beauty Beat: Wei Skin Care Line Heads to Space NK". Women's Wear Daily. 
  6. ^ Asian Women in Business. "2009 AWIB Entrepreneurial Leadership Award Winner". City Soft Community Enterprise. 

(December 2015). China Fashion & Design 30. Forbes Asia. p. 84.

External links[edit]