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Wellworths was a supermarket chain, owned by the Fitzwilton trading in Northern Ireland until 1997. Along with Stewarts/Crazy Prices it was one of the two main supermarkets in Northern Ireland until English-based retailers moved into the marketplace.
Wellworths was split into three. Smaller stores were wholly acquired by the Musgrave Group in 1997 and traded as Wellworths-SuperValu for a time. The Wellworths name was eventually dropped and these stores now trade as 'Supervalu', part of an all-Ireland chain.
In March 2004, Safeway Stores (Ireland) was acquired by Morrisons when Morrisons bought Safeway. The Northern Ireland stores were not part of Morrisons' long-term strategy and traded under the Morrison name for a limited time. Despite continuing to trade as Safeway, own-brand products and carrier bags were supplied by Morrisons. Safeway Stores (Ireland) was acquired by Asda in 2005 and now operates under the Asda name.
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