Protective Life

From Wikipedia, the free encyclopedia
  (Redirected from West Coast Life)
Jump to navigation Jump to search
Protective Life Corporation
IndustryInsurance & Finance
HeadquartersBirmingham, Alabama, United States
Key people
John D. Johns (Chairman and Chief Executive Officer)
Richard J. Bielen (President and Chief Operating Officer)
ProductsLife insurance, annuities and asset protection products
RevenueIncrease$5.04 billion USD (2018)[1]
Increase$377 million USD after-tax (2018)
Increase302 million USD (2018)
Total assetsIncrease$89.93 billion USD (2018)
Number of employees
2,957 (2018)
ParentDai-ichi Life
SubsidiariesProtective Life Insurance Company
Protective Life and Annuity Insurance Company
West Coast Life Insurance Company
Lyndon Insurance Group, Inc. and Affiliates

Protective Life Corporation is a financial service holding company in Birmingham, Alabama.[2] The company’s primary subsidiary, Protective Life Insurance Company, was established in 1907 and now markets its products and services in all 50 states. As of December 31, 2016, the corporation had more than 2,700 employees, annual revenues of $4.48 billion and assets of $75 billion.[2][3] In addition to Protective Life Insurance Company, Protective Life Corporation's subsidiaries include West Coast Life Insurance Company, MONY Life Insurance Company, Protective Life And Annuity Insurance Company, ProEquities Inc./Protective Securities, and Lyndon Property Insurance Company.


In 1907, former Alabama governor William Dorsey Jelks founded Protective Life Insurance Company, and in 1909, Protective Life paid its first death claim.[4] In 1927, Protective merged with Alabama National Insurance Company, and Alabama National’s president, Samuel Clabaugh, became the president of the combined companies, which continued to do business as Protective.[4] In 1937, Clabaugh turned over the leadership of the company to Col. William J. Rushton, and in 1969, Col. Rushton’s son, William “Billy” J. Rushton III, became president of Protective.[4] The younger Rushton then presided over a series of acquisitions that led Protective into all 50 states.[4] As part of this push, Drayton Nabers Jr. became CEO in 1992 and in 1993, Protective Life Corporation was listed on the New York Stock Exchange under the ticker symbol PL.[4] In 1997, Protective Life acquired West Coast Life. Nabers retired in 2002 and Harvard Business School graduate John D. Johns was then named president and CEO of Protective Life.[4] John D. Johns has served as president and chief executive officer since 2002 and has been chairman of the board since January 2003. Johns has been a director since May 1997 and an employee of the company and its subsidiaries since 1993. In 2007, Protective Life celebrated its 100th anniversary, just one year after its acquisition of Chase Insurance Group in 2006.[5] In 2013, Protective’s principal subsidiary, Protective Life Insurance Company completed the acquisition of MONY Life Insurance Company and reinsured certain policies of MONY Life Insurance Company of America. The total transaction price was $1.06 billion. Protective Life has offices in Alabama, California, Illinois, Missouri, Nebraska, Ohio and Tennessee.[2] Protective Life Corporation was acquired by The Dai-ichi Life Insurance Company, Limited (Tokyo, Japan) on February 15, 2015.

Leadership and board of directors[edit]

Protective Life Corporation leadership includes John D. Johns (chairman), Richard J. Bielen (president and CEO), Scott Adams (EVP, Chief Administrative Officer), Deborah J. Long, JD (EVP, Chief Legal Officer and secretary), Mike Temple (EVP, Finance and Risk and CRO), Carl S. Thigpen (EVP and CIO), and Steven G. Walker (EVP, CFO, and Controller).[6]

The company’s board of directors include John D. Johns, Richard J. Bielen, John J. McMahon, Jr. Jesse J. Spikes, Shigeo Tsuyuki, Shinichi Aizawa, Vanessa Leonard, Ungyong (Inkyo) Shu, William A. Terry, and W. Michael Warren, Jr.[7]


The company offers plans in:[5]

  • Life insurance, including universal life, variable universal life, and bank-owned life insurance products offered through a network of brokers, stockbrokers and independent marketing organizations.
  • Annuities, including fixed and variable annuity products sold through broker-dealers, financial institutions and brokers.
  • Stable value products, including fixed and floating-rate funding agreements sold to the trustees of municipal bond proceeds, institutional investors, bank trust departments and money market funds.
  • Asset protection, marketing extended service contracts and credit life and disability insurance to protect consumers’ investments in automobiles, watercraft and recreational vehicles.
  • Acquisitions, consisting of policies originated by other companies and later acquired by Protective. The segment’s primary focus is on life insurance policies and annuity products that were sold to individuals.

Awards and recognition[edit]

Protective Life was awarded the 2010 Optimas Award from Workforce Management Magazine[8] and honored in the Partnership category by the Virgin HealthMiles employee wellness program.[9]


In April 2019, Protective Life was announced as the naming sponsor for a 55,000-seat football stadium on the grounds of the Birmingham–Jefferson Convention Complex that is scheduled for completion in 2021. If completed on schedule, Protective Stadium will host the opening and closing ceremonies of the 2021 World Games, after which it will become the new home for UAB Blazers football.[10]


The company established the Protective Life Foundation, which supports education and healthy development of at-risk youth.[4] In addition, the foundation engages charitable activities to cultural organizations, civic and community initiatives, human services groups, and the United Way.[4]


  1. ^ "FORM 10-K - PROTECTIVE LIFE CORP - March 05, 2019". Retrieved March 9, 2019.
  2. ^ a b c We_Are_Protective_Life. Retrieved October 3, 2016.
  3. ^ "Ratings - Protective Life Financial Information".
  4. ^ a b c d e f g h "Protective Life Corporation". Encyclopedia of Alabama. Retrieved 18 October 2013.
  5. ^ a b "Protective Life" (PDF). Retrieved 18 October 2013.
  6. ^ Protective Life Leadership. Retrieved September 27, 2016.
  7. ^ Protective Life Corporation Board of Directors. Retrieved September 27, 2016.
  8. ^ "Protective Life Corp. Optimas Award Winner for Partnership". 3 December 2010.
  9. ^ Health, Partnering for Success: What to Look for in an Employee; December 22nd, Wellness Program Provider | The Uprising Blog |; 2010 (2010-12-15). "Protective Life Wins Prestigious Workforce Management Optimas Award for Employee Wellness Initiative". Virgin Pulse. Retrieved 2019-02-17.
  10. ^ Johnson, Roy S. (April 11, 2019). "Protective Life gets naming rights for Birmingham's new stadium". Retrieved April 22, 2019.

External links[edit]