Protective Life

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Protective Life Corporation
IndustryInsurance & Finance
HeadquartersBirmingham, Alabama, United States
Key people
John D. Johns (Executive Chairman)
Richard J. Bielen (President and Chief Executive Officer)
Mike Temple (Vice Chairman and Chief Operating Officer)
ProductsLife insurance, annuities and asset protection products
RevenueIncrease$5.04 billion USD (2018)[1]
Increase$377 million USD after-tax (2018)
Increase302 million USD (2018)
Total assetsIncrease$89.93 billion USD (2018)
Number of employees
2,957 (2018)
ParentDai-ichi Life
SubsidiariesProtective Life Insurance Company
Protective Life and Annuity Insurance Company
West Coast Life Insurance Company
Protective Property and Casualty Insurance Company

Protective Life Corporation is a financial service holding company in Birmingham, Alabama.[2] The company's primary subsidiary, Protective Life Insurance Company, was established in 1907 and now markets its products and services in all 50 states. As of December 31, 2018, the corporation had more than 2,957 employees, annual revenues of $5.04 billion and assets of $90 billion.[2][3] In addition to Protective Life Insurance Company, Protective Life Corporation's subsidiaries include West Coast Life Insurance Company, MONY Life Insurance Company, Protective Life And Annuity Insurance Company, ProEquities Inc./Protective Securities, and Protective Property and Casualty Insurance Company.


In 1907, former Alabama governor William Dorsey Jelks founded Protective Life Insurance Company, and in 1909, Protective Life paid its first death claim.[4] In 1927, Protective merged with Alabama National Insurance Company, and Alabama National's president, Samuel Clabaugh, became the president of the combined companies, which continued to do business as Protective.[4] In 1937, Clabaugh turned over the leadership of the company to Col. William J. Rushton, and in 1969, Col. Rushton's son, William “Billy” J. Rushton III, became president of Protective.[4] The younger Rushton then presided over a series of acquisitions that led Protective into all 50 states.[4] As part of this push, Drayton Nabers Jr. became CEO in 1992 and in 1993, Protective Life Corporation was listed on the New York Stock Exchange under the ticker symbol PL.[4] In 1997, Protective Life acquired West Coast Life. Nabers retired in 2002 and Harvard Business School graduate John D. Johns was then named president and CEO of Protective Life.[4] John D. Johns has served as president and chief executive officer until 2017 and has been chairman of the board since January 2003. Johns has been a director since May 1997 and an employee of the company and its subsidiaries since 1993. In 2007, Protective Life celebrated its 100th anniversary, just one year after its acquisition of Chase Insurance Group in 2006.[5] In 2013, Protective's principal subsidiary, Protective Life Insurance Company completed the acquisition of MONY Life Insurance Company and reinsured certain policies of MONY Life Insurance Company of America. The total transaction price was $1.06 billion. On July 1, 2017, Rich Bielen became Protective's 7th President and Chief Executive Officer. He joined Protective in 1991 with responsibility for the company's securities portfolio and became Chief Investment Officer and Treasurer in 2002. He became Vice Chairman and Chief Financial Officer in 2007. In January 2016, Mr. Bielen was named President and Chief Operating Officer. On May 1, 2018, Protective closed its largest transaction to date to acquire via reinsurance substantially of the individual life and annuity business of Liberty Life Assurance Company of Boston. The acquisition represented an estimated capital investment of approximately $1.17 billion.

Protective Life has offices in Alabama, California, Illinois, Missouri, Nebraska, New Hampshire, Ohio and Tennessee.[2] Protective Life Corporation was acquired by The Dai-ichi Life Insurance Company, Limited (Tokyo, Japan) on February 15, 2015.

Leadership and board of directors[edit]

Protective Life Corporation leadership includes John D. Johns (Executive Chairman), Richard J. Bielen (President and CEO), Mike Temple (Vice Chairman and Chief Operating Officer), Scott Adams (EVP, Chief Digital Innovation Officer), Mark Drew (EVP, General Counsel and Secretary), Nancy Kane (EVP, Acquisitions and Corporate Development), Carl S. Thigpen (EVP and CIO), and Steven G. Walker (EVP, CFO, and Controller)[6] and Wendy Evesque (SVP and CHRO).

The company's board of directors include John D. Johns, Richard J. Bielen, John J. McMahon, Jr. Jesse J. Spikes, Norimitsu Kawahara, Tetsuya Kikuta, Vanessa Leonard, Toshiaki Sumino, Ungyong Shu, William A. Terry, and W. Michael Warren, Jr.[7]


The company offers plans in:[5]

  • Life insurance, including universal life, variable universal life, and bank-owned life insurance products offered through a network of brokers, stockbrokers and independent marketing organizations.
  • Annuities, including fixed and variable annuity products sold through broker-dealers, financial institutions and brokers.
  • Stable value products, including fixed and floating-rate funding agreements sold to the trustees of municipal bond proceeds, institutional investors, bank trust departments and money market funds.
  • Asset protection, marketing extended service contracts and credit life and disability insurance to protect consumers’ investments in automobiles, watercraft and recreational vehicles.
  • Acquisitions, consisting of policies originated by other companies and later acquired by Protective. The segment's primary focus is on life insurance policies and annuity products that were sold to individuals.


In April 2019, Protective Life was announced as the naming sponsor for a 55,000-seat football stadium on the grounds of the Birmingham–Jefferson Convention Complex that is scheduled for completion in 2021. Protective Stadium will become the new home for UAB Blazers football.[8]


The company established the Protective Life Foundation, which supports education and healthy development of at-risk youth.[4] In addition, the foundation engages charitable activities to cultural organizations, civic and community initiatives, human services groups, and the United Way.[4]


  1. ^ "FORM 10-K - PROTECTIVE LIFE CORP - March 05, 2019". Retrieved March 9, 2019.
  2. ^ a b c We_Are_Protective_Life. Retrieved October 3, 2016.
  3. ^ "Ratings - Protective Life Financial Information".
  4. ^ a b c d e f g h "Protective Life Corporation". Encyclopedia of Alabama. Retrieved 18 October 2013.
  5. ^ a b "Protective Life" (PDF). Retrieved 18 October 2013.
  6. ^ Protective Life Leadership. Retrieved September 27, 2016.
  7. ^ Protective Life Corporation Board of Directors. Retrieved September 27, 2016.
  8. ^ Johnson, Roy S. (April 11, 2019). "Protective Life gets naming rights for Birmingham's new stadium". Retrieved April 22, 2019.

External links[edit]