West End Draught
West End Draught is a South Australian lager brewed by the South Australian Brewing Company, which was later acquired by Lion Nathan in 1993. West End Draught is a full strength beer with an alcohol percentage of 4.5%.
West End is actively involved with the South Australian National Football League (SANFL) and were the original sponsors of the "Showdown" and the "Slowdown" in the Australian Football League (AFL). In 1954, the annual tradition of painting the colours of the SANFL grand finalist teams on the brewery chimney began.
It was extensively shown and drunk in the 1971 Australian movie Wake In Fright.
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