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|Industry||Finance and insurance|
|Headquarters||Westfield Center, Ohio|
|Ed Largent, Westfield Insurance President, CEO and Board Chair |
|Revenue||$1.9 billion USD (2015)|
Number of employees
Westfield is one of the nation’s 50 largest property and casualty insurance groups, represented by a network of more than 1,000 independent insurance agencies. Headquartered in Westfield Center, Ohio, the company has been in business for over 170 years. Westfield provides commercial insurance in 21 states, personal insurance in 10 states and surety services to customers in 50 states. Formerly known as Westfield Group and Westfield Insurance.
- Ohio Farmers Insurance Company
- Westfield Insurance Company
- Westfield National Insurance Company
- American Select Insurance Company
- Old Guard Insurance Company
Before there were cars, electricity and television, Westfield was providing insurance protection and serving customers, achieving a level of trust and respect that remains the hallmark of how they conduct business today.
In 1848, a small group of hard-working farmers joined together to form an insurance company to protect their property. Initially known as The Farmers Mutual Fire Insurance Company of Medina County, the name was changed three years later in 1851 to Ohio Farmers Mutual Fire Insurance Company. The Company evolved to be what is the quiet but trusted Midwestern staple of insurance over the past 170 years – Ohio Farmers Insurance Company.
In 1878, an agent in Indiana ran an advertisement for Ohio Farmers in a small-town newspaper using a local printer’s image of a farmer sitting on a fence that the local printer had in his shop. In 1879, the Indiana newspaper advertisement caught the eye of a company official and soon earned other admirers within the Company. After research was unable to determine the origin of the “Old Man,” the illustration was adopted for the 1879 Annual Report for Ohio Farmers Insurance Company.
The source of this printed symbol is traced to a printer in Baltimore – who then supplied Ohio Farmers with an original cut of the image. From that day forward, “The Old Man on the Fence” became the symbol that epitomizes the independent, honest, and hard-working philosophy of the Company.
Even the strongest emblems and brand identities have suffered at the hands of those who suggested alterations, striving for continuous improvement. The “Old Man” is no exception, having faced and ultimately prevailed over his share of attempts to improve his initial appearance. Some are described here:
- Within a few years of his initial appearance, the “Old Man” grew a thicker and longer beard, and flowers began to crop up beside his feet.
- In 1885, a formal necktie appeared around the neck of the “Old Man,” an alteration that was completely out of character for an image of a working farmer.
- His New England attire and pensive look had once been abandoned for a look that was unmistakably one of a smiling Irishman.
- In 1898 – marking the Company’s 50th anniversary – an image of the “Old Man” not only had him off his fence, but taken indoors, where his hat was removed and he was given a gray-haired wife.
- One year later in 1899, the “Old Man” returned to the outdoors – but not to his usual position. To borrow from the mood of the day, the “Old Man” was standing, holding an American flag in an image entitled “Spirit of ’98” – a patriotic update on the famous “Spirit of 76”.
The “Old Man” had little resemblance to the man who once sat quietly on the fence, now more elegantly dressed wearing a necktie, striped pants, and holding (not wearing) a more fashionable hat in an outstretched hand. Perhaps having seen the “Old Man” wander too far from his origins, and with concern of losing a good corporate symbol, the “Old Man” gradually began a return to his former image.
Westfield is a regional property and casualty (P&C) insurance company with $1.9 billion in revenue and more than $6.3 billion in total assets. As one of the nation’s leading P&C companies and one of the largest non-public companies in Ohio, Westfield remains true to its vision and dedication to making a positive difference in the lives of its customers.
In 2018, Westfield removed the word “Insurance” from their name and launched a new brand to create new opportunities to partner with customers and deliver value beyond the insurance policy. Westfield’s new brand drives business strategy by leveraging data and analytics, digital and innovation to simplify and enhance customer interactions. The brand weaves together the business, people and culture with the needs, expectations and emotions of customers. The company’s focus includes delivering a distinct combination of insurance expertise, relationships, technology and tools that empower customers, small business owners and agents with resources to thrive and succeed.
Headquartered in Westfield Center, Westfield is the largest employer in Medina county with approximately 1,600 employees and another 1,000 working in regional offices across the country. The Headquarters includes the Westfield Country Club, Westfield Inn, and the Blair Conference Center, all unique assets making Westfield a desired destination for business and pleasure. The campus welcomes thousands of guests every year, affording the company the opportunity to foster strong relationships by connecting with people both personally and professionally.
The company sponsors Straight "A" All-Stars with the Cleveland Cavaliers.